Bartlett and Ghoshal's international, multi-domestic, transnational and global strategies

Question 1

What is international strategy

Answer 1

Occurs when there are similarities between markets and little gains from globally integrating. Thus resulting in businesses operating abroad but being run domestically

Question 1

What is multi domestic strategy

Answer 1

Many companies running themselves and producing for their own strategies

Question 2

What is a global strategy

Answer 2

Business produces standardise products that are sold globally but are designed and developed domestically