Swiss pass Flashcards
Benefits of DS
one trip one ticket: over 240 companies in CH are part of it
the longer the trip the greater the discount
you can decide which train to take. you have travel subscription (GA 1/2)
0.14 chf / km
how do Fare network work
fares for travel within a given FN are generally based on a zone pricing system whereby the geographical are covered by the FN is broken down into different fare zone.
When you buy a ticket you can travel as much as you want in the zone in a given time, with all mean of transport.
how many half fare and GA
2.3 mio half fare
almost half a million GA
half fare was in the beginning unsuccessful by then they decrease the price (subsided by government) and it boomed from 750’000 to over 2 mio in a year.
DS turnover & turnover
annual turnover: 5.5 bl from passenger traffic
25% from half fare and GA travel-cards
Total revenue: CHF 1.4 billion
Two types of revenues:
1) revenue from one-trip tickets
2) revenue from travel-card and passes
how to distribute turnover?
- 14 mio total revenue
- commission (12%) and fee (50 CHF / each GA)
= result is distributed according to distribution key
GA; customer values research
1st class: they want convenience and implies: comfort and business factors, economy of time, flexibility in using different transport mode, quite conscience.
2nd class. prices is the key, and validity on different transport companies
what does swiss pass include?
half fare and full fare
schweiz mobil
publi bike
Swiss pass: reaction from the demand site
consumer and public interest organization criticized usage of rollover contracts
SBB have to delete data when they control you
Skipass and Swisspass
Cable cars are not interested
2 types of fees:
i) transaction fee: >6% per ticket sold in own shop! reason: development and operation of IT-system, car-handling, product management and license-fees
ii) participation fee. 4000-20’000 pre season. depending on usage. Reason: launch, communication, promotion campaign, further ideas in evaluation
next step of swisspass
with more ticket and additional 3rd party services
harmonization of regional zones and direct service routes replace system of geographical zones and limited time vs. journey from A to B. today we count 23 regional tariff system incompatible among each other
easy ride: be in - be out (tap on tap off). calculate price you have to pay.
problem congestion
problem of traffic peaks in CH railway system
also street are congested.
other countries, faster solution: london: congestion charging in certain hours. low emission zone.
next step in mobility pricing
mobility pricing is usage-based cost allocation. the users pay the costs they generate.
the swiss traffic system (road & PT) is expensive & overstrained. due to the subsidized traffic offer the mobility behavior increase.
PT has a level of cost coverage of 41%
Recommendation Avenir Suisse: higher degree of user financing. Stronger price differentiation according to time of usage and route. investment in infrastructure, based on a better cost-benefit-ratio.
Mobility pricing is not a technology, its an economic principle, based on cost transparency
