7 Role & importance of Cable car companies in alpine tourism

Question 1

Climate change: facts

Answer 1

it happens and will be even more accentuated in the future

is getting warmer in all season

rainfall during summer are decreasing

rainfall in winter will increase in southern region

northern areas still difficult to predict

Question 2

Snow situation development

Answer 2

1981-2010: in 9 of 10 year having snow was not an issue

most ski resort had no problem. only 4% had big problem

in 2035 only with natural snow 40% of ski resort are fine but other 30% will struggle and 30% would have huge problems.

with technical snow we could have a good situation. but…

Question 3

technical snow? pros and cons

Answer 3

resources? cost of energy, availability of water, temperatures

what about strategy of competitors

population and guests acceptance?

–> technical snow: expected by customer, criticized by population and environmental groups.

often low availability of water. lakes are build to preserve water.

Question 4

situation in the GR

Answer 4

they have a comparative advantage towards next competitors but…

… if you don’t have snow in Zh people don’t feel like skiing so much

… cost of infrastructure

… high energy and water consumption

Question 5

values added of passenger traffic and cable cars

Answer 5

passenger traffic
23% values added
17% of employment

cable car companies
13% of passenger traffic
20% of passenger traffic employment

Question 6

Value added

Answer 6

Gross values added: guest goes to hotel, by train (SBB), the employees of those companies earn money and spend this money.

Companies can invest the money, pay suppliers and so on.

Direct value added:

• spending in shops, bakery, SBB
• hotels pay employees

Indirect value added

• investments
• hotels purchasing pay supplier

Question 7

employment in tourism

Answer 7

important job opportunity in rural areas, probably only opportunity beside farming

tourism support local and regional economy: in producing and service sector

38% of spending of the tourism companies goes to agriculture and production of food.

Cable car: in CH 14’000 employees

Tourism important for employability and money.

Question 8

Tourism in Austria

Answer 8

became more important during the crisis

the direct and indirect value added of tourism and leisure in 2011 was 15% of GDP. only direct 5%

tourism alone (without leisure) is 7% of GDP

tourism for Austria is even more important than for CH. CH have more values added in general thank to other industries.

Question 9

cost structure cable car companies

Answer 9

36%: personal costs

27% other costs

23% depreciation

Question 10

eigenfinatierungsgrad of 54 cable cars companies in CH

Answer 10

average 40% (= minimum)

but it vary from 10% to 90%