SUSTAINABLE MARKETING STRATEGIES Flashcards
Description: Create alternatives to nonsustainable products, such as eco-friendly
shampoos or reusable items like straws and
water bottles.
Producing Sustainable Products
Description: Manufacture products using
recycled or biodegradable materials.
Using Sustainable Materials
Description: Implement practices to
properly dispose of hazardous waste
generated during production.
Responsible Waste Disposal
Description: Transition marketing efforts
from print to digital platforms.
Opting for Electronic Marketing
Description: Utilize renewable energy
sources, such as solar or wind power, for
operations.
Implementing Eco-Friendly Energy Practices
Description: Choose transportation
methods that minimize greenhouse gas
emissions
Using Emission-Minded Shipping Practices
Description: Collaborate with
environmental organizations through
donations or partnerships.
Promoting a Green Alliance
Description: Support local sustainability
initiatives, such as recycling programs or
sustainable infrastructure donations.
Investing in Your Community
Ensure
messaging is genuine and reflects true
sustainability efforts.
Be Authentic and Consistent:
Commit to social and environmental causes that
resonate with customers.
Pursue Something Beyond the Bottom Line
Focus on delivering benefits to
consumers and the environment, rather than
solely on profits.
Prioritize Creating Value Over Making a
Profit
: Provide information
about sustainability initiatives and the
importance of environmental responsibility.
Educate Your Audience
