GREEN MARKETING MIX Flashcards
1
Q
Products designed to protect
the environment throughout their lifecycle—
manufacturing, use, and disposal.
A
GREEN PRODUCT
2
Q
Pricing reflects environmental
benefits and supports investments in
sustainable technologies, such as renewable
energy.
A
GREEN PRICE
3
Q
Focuses on eco-friendly logistics
and distribution, including reverse logistics to
reduce emissions.
A
Green Place
4
Q
Marketing strategies that
highlight product benefits alongside
environmental values.
A
Green Promotion
5
Q
Aims to be eco-friendly and socially responsible,
supporting both the planet and people while fostering
sustainability within the industry and enhancing
customer relationships
A
Sustainable Marketing Mix
