GREENER PRODUCT MARKETING STRATEGIES Flashcards
Description: Link the company’s mission to a
sustainable cause to foster brand recognition,
customer loyalty, innovation, and cost savings.
Commit to an Environmental or Social Cause
Description: Sustainable marketing should be
viewed as a long-term commitment rather than a
quick sales boost.
Take a Long-Term Approach
Description: Communicate the importance of the
company’s mission and the specific actions taken to
support sustainability.
Educate Consumers
Description: Integrate sustainable marketing
strategies throughout the entire organization for a
consistent message.
Apply Sustainable Practices Across the
Organization
Description: Maintain clear and consistent
messaging regarding sustainability commitments.
Be Consistent
Attract environmentally
conscious consumers who prefer sustainable
products.
Appeal to a New Market:
Sustainable practices can enhance brand loyalty and
attract new customers, leading to increased sales.
Increase Profitability and Brand Loyalty:
Implementing efficient
sustainable practices can reduce operational costs.
Lower Overhead Costs
Contributing positively to
environmental efforts helps combat climate change
and supports ecological balance.
- Help the Environment:
Definition: Transactions conducted between
businesses, such as manufacturers, wholesalers, and
retailers.
Business-to-Business (B2B)
Definition: Direct sales of products and services to
individual consumers, often through online
platforms.
Business-to-Consumer (B2C)
