ETHICAL GREEN MARKETING

Question 1

involves promoting products
and services in a way that addresses social and
environmental issues, emphasizing corporate
responsibility and integrity.

Answer 1

Ethical green marketing

Question 2

Clearly communicate your
environmental practices and product benefits.

Answer 2

Transparency

Question 3

Take responsibility for your
marketing claims and their impact on society
and the environment.

Answer 3

Accountability

Question 4

Ensure equitable treatment of all
stakeholders, including consumers, employees,
and the community.

Answer 4

Fairness:

Question 5

Ensure that all marketing
communications are truthful and not
misleading. Clearly disclose all relevant
information about products and services.

Answer 5

Honesty

Question 6

Create eco-friendly
alternatives, source green materials, or innovate
sustainable offerings.

Answer 6

Develop Green Products

Question 7

Show
commitment through advocacy and community
engagement.

Answer 7

Advocate for the Environment:

Question 8

Use biodegradable,
recyclable, or reusable materials for product
packaging.

Answer 8

Eco-Friendly Packaging

Question 9

Implement
organizational recycling programs to reduce
waste.

Answer 9

In-House Recycling

Question 10

Leverage all
marketing channels to educate and highlight
sustainability efforts.

Answer 10

Promote Green Awareness

Question 11

Products designed for sustainability must
consider the entire life cycle of the product.
This ensures that every stage, from production
to disposal, aligns with sustainable principles.

Answer 11

Sustainable Design

Question 12

A brand’s commitment to sustainability should
extend beyond a single product line.
* All operations must reflect sustainability
values

Answer 12

Consistent Messaging and Transparency

Question 13

Sustainable products often come at a higher
cost due to sustainable design and fair wages.
* Customers recognize this value and are willing
to pay more for ethically produced products.

Answer 13

Intentional Pricing

Question 14

For new brands in sustainability, leveraging
social proof helps build trust and authority.
* Collaborating with credible organizations and
industry influencers ensures customers trust the
brand’s claims.

Answer 14

Social Proof

Question 15

comprises a complex framework of
statutes, common law, treaties, conventions,
regulations, and policies.
* Its goal is to regulate the interaction between
humans and the natural environment.
* The purpose is to minimize the impact of
human activities on nature and humanity itself.

Answer 15

Environmental Law

Question 16

Promotes ecology,
conservation, stewardship, responsibility, and
sustainability

Answer 16

Environmentalism:

Question 17

Supplements P.D. 984 by providing regulations
for the abatement, control, and prevention of
vehicular pollution

Answer 17

1. Presidential Decree (P.D.) 1181

Question 18

Prohibits the discharge of harmful substances
like oil and noxious liquids into inland and
territorial waters.
* P.D. 825: Prohibits improper garbage disposal.

Answer 18

Water Pollution Control

Question 19

Known as the Toxic Substances and Hazardous
and Nuclear Waste Control Act.
* Authorizes the Department of Environment and
Natural Resources (DENR) to regulate the
importation, manufacture, sale, and disposal of
chemicals posing risks to health or the
environment.

Answer 19

3. Republic Act (R.A.) 6969

Question 20

Provides comprehensive water quality
management for the protection and preservation
of water resources

Answer 20

Philippine Clean Water Act of 2004 (R.A.
9275)