Sustainable and Ethical Marketing

Question 1

What is sustainable marketing?

Answer 1

• A holistic approach
• Making sure marketing strategies are designed to secure a socially equitable, environmentally friendly and economically fair and viable business
• for the benefit of current and future generations of customers employees and society as a whole

Question 2

Give 4 reasons why companies are going green

Answer 2

• Government pressure
• Competitive advantage
• Cost Factors
• Consumer demands
• social responsibility
• Competition
• Access new markets

Question 3

What is the theory of planned behaviour?

Answer 3

Suggests that attitudes, social norms and perceived behavioural control affect peoples intentions to behave in certain ways which in turn lead to actual behaviour