Marketing Plan Flashcards
1
Q
What are the four main elements of the strategic contex?
A
- Resources and Capabilities
- Competitors
- Target Customers
- The external environment
2
Q
What is a vision statement?
A
A statement about what an organisation wants to become. It should stretch an organisation in terms of its current position and performance but also help employees get involved and motivated.
3
Q
What is a Mission statement?
A
It represents what a company wants to achieve long term. It is a broad statement of intention setting out an organisation direction and purpose
4
Q
What is a SMART objective?
A
- Specific
- Measurable
- Achievable
- Realistic
- Time
