Place

Question 1

What is the marketing related definition of Place?

Answer 1

Place or distribution concerns how to place the optimum amount of goods and/or services before the maximum number of a target market at the times or locations they want

Question 2

what are intermediaries?

Answer 2

Individuals or organisations that act in the distribution chain between the producer and the end user

Question 3

What is a distribution channel?

Answer 3

Involves a group of individuals and organisations directing products from producers to end users

Question 4

Why is place important to businesses?

Answer 4

• Coverage
• Cost
• Control

Question 5

What are the five main types of intermediaries?

Answer 5

• Agents and brokers
• Distributors and dealers
• Franchisees
• Wholesalers
• Retailers

Question 6

What are the three intensities of channel coverage?

Answer 6

• intensive
• selective
• exclusive

Question 7

What is intensive distribution?

Answer 7

Distribution through every reasonable outlet in the market

Question 8

What is selective distribution?

Answer 8

Distribution through multiple, but not all, reasonable outlets in the market

Question 9

What is exclusive distribution?

Answer 9

Distribution through a single wholesaling intermediary and/or retailers

Question 10

What are agents and brokers?

Answer 10

Intermediaries who have legal authority to act on behalf of a seller in negotiating sales, but who do not take title to goods themselves

Question 11

What is ‘Channel strategy’

Answer 11

Refers to decisions taken about the allocation of roles within a channel of distribution, and the way in which the channel is formally or informally managed and administered

Question 12

What is a direct supply?

Answer 12

A channel in which the producer deals directly with the end customer without the involvement of intermediaries

Question 13

What are distributors and dealers?

Answer 13

Intermediaries who add value through the provision of special services associated with the selling of a product and the after-sales care of the customer

Question 14

What is physical distribution?

Answer 14

The handling and movement of outbound goods from an organisation to its customers

Question 15

What is inventory management?

Answer 15

It involves controlling stock levels with the physical distribution function to balance product availability against the need for minimising stock holding costs

Question 16

What is logistics?

Answer 16

The handling and movement of inbound raw materials and other supplies as well as outbound physical distribution

Question 17

What is market coverage?

Answer 17

It ensures the product is easily accessible to customers and properly supported by the channel of distrubution