surveys and observaation; describing what people do

Question 1

open end questions

Answer 1

gives respondents the opportunity to answer as they wish. Gives spontaneuos and rich information , but the time it takes makes them inefficient

Question 2

forced choice questions

Answer 2

respondents cjoose an answer from a list of options

Question 3

likert scale

Answer 3

rating scale to indicate the degree of agreement of the respondant with certain statements

Question 4

semantic differenatial format

Answer 4

respondents are asked to rate an object using a scale based on adjectives

Question 5

leading question

Answer 5

a question should be formulated neutrally as possible if not they are mostly leading

Question 6

double questions

Answer 6

asking two questions in one. Poor construct validity: it is not possible to tell whether the item measures the first construct, the second or both.

Question 7

negatively worded question

Answer 7

negative wording can cause confusion, reducing construct validity.

Question 8

question sequence

Answer 8

the earlier questions in a survey can influence the understanding and answers of the later questions