Surveys Flashcards

1
Q

survey

A

a pre formulated, written set of questions to which the respondent records his or her answer

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2
Q

advantages over interview

A
  • cheaper
  • results gathered quickly
  • less skills required from questioner
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3
Q

disadvantage over interview

A
  • not sure if respondent understood question
  • often low response rate
  • sampling techniques are crucial in order to avoid sample bias
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4
Q

personally administered questionnaire

A

presents orally and notes the answers

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5
Q

mail questionner

A

presented on paper and the respondent note the answers

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6
Q

electronic questionnaire

A

items presented on computer and answered by means of the computer

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7
Q

open ended question

A

respondent formulates own anser

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8
Q

closed ended question

A

respondent picks answer form given number of options

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9
Q

order of questions

A
start with filtering the respondent (ex age)
easy, less sensitive questions
opinion questions towards the end
personal questions at the end
avoid question that require thinking
thank respondent
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10
Q

variables

A

everything that is being measured, questioned or kept a record of in research is contained in variables (age or gender)

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11
Q

dataset

A

contains information about all participants and all variables

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12
Q

categorical variables

A

measured in groups/categories

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13
Q

continuous variables

A

measured on a continuous scale

on a numerical scale

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