Surveys Flashcards
survey
a pre formulated, written set of questions to which the respondent records his or her answer
advantages over interview
- cheaper
- results gathered quickly
- less skills required from questioner
disadvantage over interview
- not sure if respondent understood question
- often low response rate
- sampling techniques are crucial in order to avoid sample bias
personally administered questionnaire
presents orally and notes the answers
mail questionner
presented on paper and the respondent note the answers
electronic questionnaire
items presented on computer and answered by means of the computer
open ended question
respondent formulates own anser
closed ended question
respondent picks answer form given number of options
order of questions
start with filtering the respondent (ex age) easy, less sensitive questions opinion questions towards the end personal questions at the end avoid question that require thinking thank respondent
variables
everything that is being measured, questioned or kept a record of in research is contained in variables (age or gender)
dataset
contains information about all participants and all variables
categorical variables
measured in groups/categories
continuous variables
measured on a continuous scale
on a numerical scale