Survey Design

Question 1

Be Brief

Answer 1

keep questions short and ask one question at a time

Question 2

Double-barreled questions

Answer 2

2 questions in one

Question 3

Be Objective

Answer 3

pay attention to the neutrality of the words and avoid unintentional violation of the survey’s objectivity

Question 4

Leading questions

Answer 4

lead to respondent towards a certain answer

Question 5

Be Simple

Answer 5

use language that is simple in both words and phrases

Question 6

Question wording

Answer 6

avoid using complex words, technical terms, jargon, and phrases that are difficult to understand

Question 7

Be Specific

Answer 7

ask precise questions. Avoid things that are too general

Question 8

Social Desirability Bias

Answer 8

people who are asked directly for self-reported data provide more positive feedback

Question 9

Open-ended questions

Answer 9

(free-response) they allow respondents to answer in the own words

Question 10

Closed-ended questions

Answer 10

those with pre-designed answers

Question 11

Dichotomous (2 categories)

Answer 11

respondent can choose one of only 2 fixed answer choices

Question 12

Multichotomous (multiple-category)

Answer 12

respondent can choose one of many fixed answer choices

Question 13

Likert Scale

Answer 13

statement to which the respondents rate their level of agreement

Question 14

Semantic differential technique

Answer 14

presenting pairs of bipolar (opposite) adjectives at either end of a series of scales (weak or strong)

Question 15

Multichotomous Scale Response Type

Answer 15

level bubbles to check off for rating

Question 16

Continuous Scale Response Type

Answer 16

Continuous scales are easy online (better data)