Emotional Design

Question 1

3 Levels of Processing

Answer 1

Visceral, Behavioral, Reflective

Question 2

Visceral Level

Answer 2

automatic, prewire layer. Fast affective reactions about good and bad. Alerts behavioral and emotional reactions.

Question 3

Behavioral Level

Answer 3

the part that contains the brain processes that control everyday behavior. The level of most human behavior. Controlled by reflection, but heavily influenced by visceral reactions we may be barely aware of.

Question 4

Reflective Layer

Answer 4

the comtemplative part of the brain. Cognitive, intellectual level. Watches over the behavioral level and influences it. No direct connections to visceral reactions.