Survey Flashcards
1
Q
encompasses any measurement procedures that involve asking questions of respondents.
A
Survey research
2
Q
The types of ——— can vary on the span of time used to conduct the study.
A
Survey research
3
Q
is conducted to collect insights from a target audience at a particular time interval (e.g. retail, education, healthcare, SME businesses, etc.).
A
Cross-sectional survey research
4
Q
involves conducting survey research over a continuum of time and spread across years and decades (e.g. respondent behavior, preferences, attitudes).
A
Longitudinal survey research