Survey Flashcards

1
Q

encompasses any measurement procedures that involve asking questions of respondents.

A

Survey research

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2
Q

The types of ——— can vary on the span of time used to conduct the study.

A

Survey research

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3
Q

is conducted to collect insights from a target audience at a particular time interval (e.g. retail, education, healthcare, SME businesses, etc.).

A

Cross-sectional survey research

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4
Q

involves conducting survey research over a continuum of time and spread across years and decades (e.g. respondent behavior, preferences, attitudes).

A

Longitudinal survey research

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