Sun 1.2 (more Important/main Stuff) Flashcards
What percentage of British adults over 15 consume a print newspaper?
61%, confirmed by a survey in June 2017
What does a newspaper print edition provide for young readers?
‘An experience they invest time in compare to how they snack on and scan online news’ - Professor Neil Thurman of city University and LMU Munich.
How was the experience of reading a newspaper different from consuming online news?
It offers particular pleasures and gratifications such as:
- A familiar form that audience recognised the conventions of
- Content organised in clear structure e.g. main stories at beginning, sport stories at back
- It is a physical form of media- Does not require connection to Internet
How is audience data collected?
By two main organisations in the UK,
Circulation data - The audit bureau of circulation (ABC)
Readership data – the National readership survey (NRS)
How does the chief operating officer of News UK David Dinsmore describe the Sun?
The Sun is more than a newspaper. It is an instigator, an entertainer, a cultural reference point, a finger on the pulse, a daily relationship.
In what terms is the Sun the biggest daily print newspaper in the UK?
Both Circulation and readership
What is the next best selling publication in circulation?
The Daily Mail , however this newspapers website is the most popular of all national newspapers
What class Are readers of the Sun in?
Social economic group of audience:
1/3 ABC1
2/3 C to E
Only 1/10 are in AB
What is the average age of the Suns audience?
25% of readers are 15 to 35
75% are 35 and over
What gender are the readers (percentages)
Nearly 60% Male
Just over 40% female
What is the majority of the audience for the Sun? (Average audience member)
Male, aged 35+, in the lower socio-economic groups(C2-E)
What does VAL stand for?
Values, attitudes and lifestyle
How could you define the sun audience using VAL?
The audience for the Sun might share the same values and attitudes, e.g. support the Conservative party and believe there should be an immigration limits
How can the contents of the Sun link to and fulfil many uses and gratifications?
New stories provide information
Celebrity and entertainment features offers escapism
Human interest stories relate to people and situations
Website allows comments on stories - social interaction
What do you need to consider about how the Sun targets and appeals to its audience?
How the sun specifically targets and appeals to its audience through the different elements it uses in the print newspaper
