Men’s lifestyle magazines

Question 1

What is GQ?

Answer 1

A men’s lifestyle magazine

Question 2

When did men’s lifestyle magazines become popular?

Answer 2

1980’s

Question 3

What social changes happened in the 1980’s that can be linked to the increased popularity of MLM’s?

Answer 3

• The notion of the ‘new man’

- Growth in market for male fashion, styling and grooming products

Question 4

What did MLM’s start off doing?

Answer 4

They offered fashion and style advice to men in the way that magazines (e.g. Cosmopolitan) did for women.

Question 5

What did MLM’s develop into?

Answer 5

More general lifestyle magazines

Question 6

What new type of mens lifestyle magazines were launched in the 1990’s?

Answer 6

• ‘lads mags’ - still a MLM
• men’s magazines gained a reputation for sexually objectifying women
• one example includes ‘loaded’, launched in the 1990’s

Question 7

What did some argue that ‘Lad Mags’ were a reaction against?

Answer 7

• The feminist movement

- Reflected the ‘crisis of masculinity’ - men’s role in society was no longer secure

Question 8

What other media products represented the ‘Masculinity crisis’ at the time?

Answer 8

The film ‘Full Monty’ explored the issue of unemployment

Question 9

What has happened to ‘Lads Mags’?

Answer 9

They have been declining for a number of years (Loaded closed in 2013)

Question 10

What has happened to Men’s lifestyle Magazines?

Answer 10

• There are still several MLMs in publication however they have not been as popular as women’s magazines
• there are fewer general lifestyle magazines for men