Media terminology (everything)(not needed for mock’

Question 1

Abstract concept

Answer 1

An idea such as beauty or happiness, rather than a physical object or something that exists

Question 2

Active audience

Answer 2

People who make deliberate choices about the media products they consume, and actively respond by, for example, agreeing or disagreeing with the messages in them.

Question 3

Active subject

Answer 3

A character who makes things happen and moves the narrative forwards

Question 4

Advertising campaign

Answer 4

And organised advertising strategy, possibly using a range of different media platforms, to achieve a specific purpose, such as a series of adverts to launch a new perfume or a sequence of adverts for a department store in the lead up to Christmas

Question 5

Alliteration

Answer 5

Where several words in a phrase or sentence begin with the same letter or sound to add emphasis

Question 6

Analyse

Answer 6

Explore media texts critically, considering the messages that are communicated

Question 7

Antagonist

Answer 7

A character who is in opposition to the protagonist; also the villain in many products

Question 8

Anti-establishment beliefs

Answer 8

Ideas that challenge authority or go against the accepted ‘norms’ in society

Question 9

Appeal

Answer 9

The element of a product that attracts a particular audience.
(There are different ways in which a product can appeal to the audience, for example by using a start persona or familiar genre conventions).

Question 10

Aspiration

Answer 10

The desire for a higher level of success or material wealth. Adverts often create aspirational lifestyles, such as really clean and tidy homes or a sophisticated party.

Question 11

Audio-visual products

Answer 11

Products that have moving images and sound, for example music videos

Question 12

Augmented reality

Answer 12

A form of technology that allows pictures of virtual objects to be overlaid onto images of the real world, for example on a mobile phone screen.

Question 13

Authentication statement

Answer 13

A signed declaration that the statement of aims and production are your own, original work. This is a formal requirement that every learner has to complete.

Question 14

Avid fans

Answer 14

Audiences who are dedicated supporters of a film franchise. They are likely to engage in much social interaction, for example discussing the film, buying merchandise and sharing information on social media.

Question 15

Baby boomer

Answer 15

A person born just after the Second World War (between 1945 and 1960),when there was a big increase in the population as men returned from the war and couples began to have children.

Question 16

Banner adverts

Answer 16

Adverts that appear in rectangular boxes on webpages. They usually relate to the content of the website. Clicking on the banner takes the user to the advertisers website. This type of advertising can benefit both the magazine and the advertiser similar to advertising in a print publication.

Question 17

billing block

Answer 17

The list of the main cast and crew members, such as star actors and directors.

Question 18

Binary oppositions

Answer 18

Pairs of ‘opposites’ (characters or abstract ideas) that come into conflict within a narrative. The outcome of the conflict can communicate messages, for example that the hero should defeat the villain and restore equilibrium.

Question 19

Binge-watching

Answer 19

Consuming multiple episodes of a television series at once

Question 20

Blockbuster

Answer 20

A major film release, usually a high budget mainstream Hollywood film that appeals to a wide audience and achieves box office success. The time was used to describe films such as Jaws and Star Wars in the 1970s, when audience is cute around the block to the cinema.