Media terminology (everything)(not needed for mock’ Flashcards
Abstract concept
An idea such as beauty or happiness, rather than a physical object or something that exists
Active audience
People who make deliberate choices about the media products they consume, and actively respond by, for example, agreeing or disagreeing with the messages in them.
Active subject
A character who makes things happen and moves the narrative forwards
Advertising campaign
And organised advertising strategy, possibly using a range of different media platforms, to achieve a specific purpose, such as a series of adverts to launch a new perfume or a sequence of adverts for a department store in the lead up to Christmas
Alliteration
Where several words in a phrase or sentence begin with the same letter or sound to add emphasis
Analyse
Explore media texts critically, considering the messages that are communicated
Antagonist
A character who is in opposition to the protagonist; also the villain in many products
Anti-establishment beliefs
Ideas that challenge authority or go against the accepted ‘norms’ in society
Appeal
The element of a product that attracts a particular audience.
(There are different ways in which a product can appeal to the audience, for example by using a start persona or familiar genre conventions).
Aspiration
The desire for a higher level of success or material wealth. Adverts often create aspirational lifestyles, such as really clean and tidy homes or a sophisticated party.
Audio-visual products
Products that have moving images and sound, for example music videos
Augmented reality
A form of technology that allows pictures of virtual objects to be overlaid onto images of the real world, for example on a mobile phone screen.
Authentication statement
A signed declaration that the statement of aims and production are your own, original work. This is a formal requirement that every learner has to complete.
Avid fans
Audiences who are dedicated supporters of a film franchise. They are likely to engage in much social interaction, for example discussing the film, buying merchandise and sharing information on social media.
Baby boomer
A person born just after the Second World War (between 1945 and 1960),when there was a big increase in the population as men returned from the war and couples began to have children.
Banner adverts
Adverts that appear in rectangular boxes on webpages. They usually relate to the content of the website. Clicking on the banner takes the user to the advertisers website. This type of advertising can benefit both the magazine and the advertiser similar to advertising in a print publication.
billing block
The list of the main cast and crew members, such as star actors and directors.
Binary oppositions
Pairs of ‘opposites’ (characters or abstract ideas) that come into conflict within a narrative. The outcome of the conflict can communicate messages, for example that the hero should defeat the villain and restore equilibrium.
Binge-watching
Consuming multiple episodes of a television series at once
Blockbuster
A major film release, usually a high budget mainstream Hollywood film that appeals to a wide audience and achieves box office success. The time was used to describe films such as Jaws and Star Wars in the 1970s, when audience is cute around the block to the cinema.
