Quality Street

Question 1

What is the Quality Street Poster an example of?

Answer 1

Historical Advertisement

Question 2

Why do we need to study Historical advertisements?

Answer 2

• To develop new knowledge of general conventions particularly in terms of representation
• They help you identify how the genre has developed over time
• They help you see how changing technologies have affected media language

Question 3

When was quality street created?

Answer 3

1936

Question 4

Who created quality street?

Answer 4

Harold Mackintosh, John Mackintosh’s son

Question 5

Who was John Mackintosh?

Answer 5

John Mackintosh have been working in the toffees industry 1890 and even opened up a factory.

Question 6

Who was Harold Mackintosh?

Answer 6

• John Mackintosh’s son, he took over when his father died .

- created quality street.

Question 7

Why did Harold Mackintosh create Quality street?

Answer 7

Because in the early 1930s any wealthy people could have a box of chocolate and Harold wanted working class people to be able to enjoy chocolate too.

Question 8

What invention did Harold Mackintosh introduce to the world?

Answer 8

The worlds first twist wrapping machine

Question 9

Why were quality street put in a tin?

Answer 9

• Boxes were expensive and people could not afford them

- The tin also ensured that the aroma was released when the tin was opened

Question 10

Why have a quality streets individually wrapped instead of separated?

Answer 10

To cut back on the costs.

Question 11

What was quality street named after?

Answer 11

The name of a play by J.M.Barry the creator of Peter Pan

Question 12

What two characters what on the quality street tins?

Answer 12

‘Miss Sweetie’ and ‘Major Quality’

The miss and major were inspired by the plays (by J.M.Barrie) principal characters

Question 13

Why were ‘miss sweetie’ and ‘major quality’ chosen to represent the brand?

Answer 13

Because during the economic hardship and the war people craved nostalgia

Question 14

What are the main phrases on the print advert?

Answer 14

“What a delicious dilemma” and “18 delightfully different

toffees and chocolate’s in Mackintoshes quality street”

Question 15

There are two meanings behind “what a delicious dilemma” on the print advert what are they?

Answer 15

Explicit information – the man has to choose

1 - the man doesn’t know which chocolate to choose
2 - the man doesn’t know which woman to choose

Question 16

Why does the poster have a bold colour theme?

Answer 16

It’s a fun and exciting change of working class people are used to

Question 17

How Are the women linked to the sweets?

Answer 17

Through the colour of their clothes and the wrappers of the sweets

Woman and the sweets are both “delicious”

Question 18

What aspect of the poster implies that the product is meant to be shared?

Answer 18

There is only one chair so they have to sit together

Question 19

What were the 1950s gender roles?

Answer 19

Women - Keep house clean, have children, cook, stay at home.

Men - Go to work to earn money, support his family, men are superior.

Question 20

Why did quality street choose purple as their brand colour?

Answer 20

• Purple is linked to royalty luxury and wealth

- They were aimed for everyone, so it made people feel like they could afford to enjoy what used to be a luxury.

Question 21

What is the male gaze Theory, and how can it be applied to the quality street advert?

Answer 21

• The male gaze theory is the way in which the visual art and literature pick the world and woman apart from a masculine point of you presenting women as objects of male pleasure
  The advert has jokes based on the man for example:
  -The man trying to resist the two women - this is something for other men to laugh at.
  -Man also appears to have a ‘halo’ above his head and he’s holding the chocolates, he is in control.