Study Guide No. 9 Flashcards

1
Q

Characteristics of Technology

A

Dynamic
Reach
Self-Sustaining

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1
Q

Relates to the application of knowledge, including the processes and applications to solve problems, perform tasks, and create new methods to obtain desired outcomes. Our new economy is based on the dynamic technological changes in our society.

A

Technology

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2
Q

Relate to the constant change that often challenges the structure of social institutions.
Some societies have difficulty adjusting to this change to the point that they even attempt to legislate against new technology to isolate themselves.

A

Dynamic

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3
Q

For example, China’s “cybercop” – reminding Chinese citizens and
monitoring their behavior when they are using the internet. Twitter, Instagram and Facebook changed the way how people communicate and socialize to other people.

A

Dynamic

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4
Q

relates to the broad nature of technology as it moves thru society. In both developed and developing countries are affected by cellular and wireless telephones.
Web conferencing and video conferencing are becoming popular alternatives, although it may be difficult for technology to fully replace the face-to-face encounters.

A

Reach

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5
Q

Relates to the fact that technology acts as a catalyst to spur even faster development. As new innovations are introduced, they stimulate the need for more technology to facilitate further development.

A

Self-Sustaining

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6
Q

Investment in research and development are among the highest return investments a nation can make. Technological innovation has been responsible for half or more of the nation’s growth in production.

A

Influence in the Economy

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7
Q

Involving companies buying from and selling to each other online is the fastest growing segment of e- commerce.

A

Business to business (B2B) e-commerce

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8
Q

Provides the ability to communicate between two or more entities over distances without the use of wires or cables of any sort.

A

Wireless technology

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9
Q

Can occur when certain groups have limited access to the latest technology, especially high speed internet service at home and therefore derive fewer benefits from it.

A

Digital divide

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10
Q

Information and telecommunications technology minimizes the borders between countries, businesses, and people and allows people to overcome the physical limitations of time and space. Technological advances also enable people to acquire customized goods and services that cost less and are of higher quality than ever imagine.

A

Influence in the Society

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11
Q

Is a global information system that links computer networks together and it changed the way people communicate, learn, do business and find entertainment.

A

Internet

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12
Q

In 1991, User friendly interface to world wide web was established.

The term “Surfing the internet” was coined in 1992.

In 1995, eBay was launched to enable internet users to trade with each other.

Google arrives in 1998. It pioneers a ranking system that uses links to assess a website’s popularity. Google’s simple design is soothing while existing search engines cram their pages with animated adverts.

Social Networking began in 2004 at Harvard University where Mark Zuckerberg launched Facebook, which now has over 200 million users. Twitter transformed social networking. Unlike lengthy blog posts, Twitter messages are limited to 140 characters.

It was in 2008 when mobile internet took off. These are just some of the significant dates in the development of the internet.

A
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13
Q

With the onset of technology, people now have access to transact to other people with the use of the internet. It gives the internet access to personal information of the consumers.
Issues like “cookies” or identifying a string of text allow the website operator to track down often the visits the site, what he or she looks at while there and in what sequence.

A

Privacy

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14
Q

A law that seeks to protect all forms of information, be it private, personal, or sensitive.

A

Republic Act No. 10173, otherwise known as the Data Privacy Act

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15
Q

Ideas and creative material developed to solve problems, carry out applications, educate and entertain others. It is the end product of the creative process. Individuals also want to protect their rights to the property they create like songs, movies and books.

A

Intellectual Property

16
Q

Study of ethical issues in the fields of medical treatment & research, including medicine, nursing, law, philosophy, and theology, though today medical ethics is also recognized as separate discipline.

A

Bioethics

17
Q

Created when scientist introduce a gene from one organism to another. It offers a quickly improve crop characteristics such as yield, pest resistance or herbicide tolerance, often to a degree not possible to traditional methods.

A

Genetically Modified Foods

18
Q

Involves any acts of benevolence and goodwill (e.g., making gifts to charities, volunteering for community projects, and taking action to benefit others), provide tour major benefits to society.

A

Philanthropy

19
Q

First, it improves the quality of life and helps make communities places where people want to do business, raise families, and enjoy life.

Second, philanthropy reduces government involvement by providing assistance to stakeholders.

Third, philanthropy develops employee leadership skills, many firms; for example, use campaigns by the United Way and other community service organizations as leadership- and skill-building exercises for their employees. –

Finally, philanthropy helps create an ethical culture and the values that can act as a buffer to organizational misconduct.

A

Philanthropy

20
Q

The synergistic use of an organization’s core competencies and resources to address key stakeholders’ interests and to achieve both organizational and social benefit.

A

Strategic philanthropy

21
Q

Strategic social responsibility can reduce the cost of business transactions, establish trust among stakeholders, improve teamwork, and preserve the social capital necessary for an infrastructure for doing business. In sum, these efforts improve the context and environment for corporate operations and performance.

A

True

22
Q

Allows connection to the Internet fifty times faster than a traditional telephone modem.

A

Broadband

23
Q

Cause-related marketing activities have real potential to affect buying patterns. For cause-related marketing to be successful, consumers must have awareness of and affinity for the cause, the brand and cause must be associated and perceived as a good fir, and consumers should be able to transfer feelings toward the cause to their brand perceptions and purchase intentions.

A

True

24
Q

A majority of consumers said that, given equal price and product quality, they would be more likely to buy the product associated with a charitable cause.

A

True

25
Q

One of the main weakness with cause-related marketing is that some consumers cannot link
specific philanthropic efforts with companies.” Consumers may have difficulty recalling exact philanthropic relationships because many cause-related marketing campaigns have tended to be of short duration and have not always had a direct correlation to the sponsoring firm’s core business.

A

True

26
Q

Strategic philanthropy is more pervasive and relates to company attributes and skills, such alliances should have greater stakeholder recognition, appreciation, and long-term value.

A

True

27
Q

BENEFITS OF STRATEGIC PHILANTHROPY

A
  1. Benefits of strategic philanthropy ultimately outweigh its costs
  2. Companies with a strategic approach to philanthropy experience rewards in the
    workplace
  3. Companies should experience enhanced customer loyalty
  4. Improve a company’s overall reputation in the community and case government and community relations