Study Guide No. 6

Question 1

The promotion of more environmentally friendly products has become a much-discussed strategy in the packaged goods industry. Companies try to adjust their product that are deemed “environment friendly.”

Answer 1

Green marketing

Question 2

Individuals who purchase, use, and dispose of products for themselves and their homes.

Answer 2

Consumers

Question 3

Involves intentional deception to derive an unfair economic advantage over an organization, e.g. shoplifting, duplicity and guile.

Answer 3

Consumer fraud

Question 4

Six motivations that consumers may have with committing this type of behavior.

Answer 4

Freeloaders
Fraudulent return
Fault transferors
Solitary ego gains
Peer-induced esteem seekers
Disruptive gains

Question 5

Consumer attempts to obtain free goods or services by making a fraudulent complain.

Answer 5

Freeloaders

Question 6

Consumer buys product and knows that he or she will attempt to return it for a refund.

Answer 6

Fraudulent return

Question 7

Consumer of voids fault by making fraudulent claims and typing to shift responsibility to company.

Answer 7

Fault transferors

Question 8

While alone, consumer buys as a legitimate complaint to enhance his or her feelings of self-worth an ego.

Answer 8

Solitary ego gains

Question 9

If there is an audience, consumer perceives there to be benefits of voicing pro the length complaints.

Answer 9

Peer-induced esteem seekers

Question 10

Consumer expresses in sincere complains soli to cause disruption (e.g., get employee into trouble).

Answer 10

Disruptive gains

Question 11

One of the responsibilities that businesses must look after to is complying to laws and regulations that protects consumers and safeguard its wellbeing.

Answer 11

Legal issue

Question 12

It is the policy of the State to protect the interests of the consumer, promote his general welfare and to establish standards of conduct for business and industry.

Answer 12

Republic act no. 7394 or also known as The Consumer Act of the Philippines

Question 13

In 1962, he proclaimed a Consumer Bill of Rights that includes the rights to choose, to safety, to be informed, and to be heard. He also established the Consumer Advisory Council to integrate consumer concerns into government regulations and processes.

Answer 13

President John F. Kennedy

Question 13

The movement to protect consumers from an imbalance of power on the side of business and to maximize consumer welfare in the marketplace.

Answer 13

Consumerism

Question 14

The right that guarantees survival, adequate food, clothing, shelter, health care, education and sanitation.

Answer 14

The Right to Basic Needs

Question 15

The right to be protected against the marketing of goods or the provision of services that are hazardous to health and life.

Answer 15

The Right to Safety

Question 16

The right to be protected against fraudulent/dishonest or misleading advertising/labelling/promotion and the right to be given the facts and information needed to make an
informed choice.

Answer 16

The Right to Information

Question 17

The right to choose products at competitive prices with an assurance of satisfactory quality.

Answer 17

The Right to Choose

Question 18

The right to express consumer interests in the making and execution of government policies.

Answer 18

The Right to Representation

Question 19

The right to be compensated for misrepresentation, shoddy goods or unsatisfactory services.

Answer 19

The Right to Redress

Question 19

The right to acquire the knowledge and skills necessary to be an informed consumer.

Answer 19

The Right to Consumer Education

Question 20

The right to live and work in an environment which is neither threatening nor dangerous, and which permits a life of dignity and well-being.

Answer 20

The Right to a Healthy Environment

Question 21

Consumers would likely switch to brands that are associated with a good cause.

Answer 21

True

Question 22

The Marketplace Responsibility Principles

Answer 22

Respect your customers
Support vulnerable customers
Treat suppliers as partners
Work with the rule makers

Question 23

Best Practice for Marketplace Responsibility

Answer 23

Be consistent
Anticipate trends
Aims to deliver quality results
Mainstream not niche

Question 24

Those members of society who are aware, concerned, or in some way affected by the
operations and output of an organization.

Answer 24

Community

Question 25

An organization that builds and sustains trust with the community by striving for positive and sustainable relationships with key individuals and by demonstrating sensitivity to community concerns.

Answer 25

Neighbor of choice

Question 26

Companies play a major role in community economic development by bringing jobs to the community, interacting with other businesses, and making contributions to local health, education and recreation projects that benefit local residents and employees.

Answer 26

Community (Economic issues)

Question 27

For many firms, a series of legal and regulatory matters must be resolved before launching a
business, that is, they are granted with a “license to operate.”

Answer 27

Community (Legal issues)

Question 28

Companies nowadays are shifting their perspective into ethical decision-making and conduct. They
seek for a common extension of “doing the right thing” by allocating funds and resources to assist community groups and others in their needs.

Answer 28

Community (Ethical issues)

Question 29

Community relations function of companies have always been the usual providing of gifts, grants and
other resources to worthy causes. One of the most significant ways that organizations are exercising their philanthropic responsibilities is through volunteer programs.

Answer 29

Community (Philanthropic issues)

Question 30

The time companies urge employees to volunteer to social causes.

Answer 30

Volunteerism

Question 31

Companies may invest in community relations, the organizational function dedicated to building and
maintaining relationships and trust with the community.

Answer 31

True