Study Guide No. 6 Flashcards
The promotion of more environmentally friendly products has become a much-discussed strategy in the packaged goods industry. Companies try to adjust their product that are deemed “environment friendly.”
Green marketing
Individuals who purchase, use, and dispose of products for themselves and their homes.
Consumers
Involves intentional deception to derive an unfair economic advantage over an organization, e.g. shoplifting, duplicity and guile.
Consumer fraud
Six motivations that consumers may have with committing this type of behavior.
Freeloaders
Fraudulent return
Fault transferors
Solitary ego gains
Peer-induced esteem seekers
Disruptive gains
Consumer attempts to obtain free goods or services by making a fraudulent complain.
Freeloaders
Consumer buys product and knows that he or she will attempt to return it for a refund.
Fraudulent return
Consumer of voids fault by making fraudulent claims and typing to shift responsibility to company.
Fault transferors
While alone, consumer buys as a legitimate complaint to enhance his or her feelings of self-worth an ego.
Solitary ego gains
If there is an audience, consumer perceives there to be benefits of voicing pro the length complaints.
Peer-induced esteem seekers
Consumer expresses in sincere complains soli to cause disruption (e.g., get employee into trouble).
Disruptive gains
One of the responsibilities that businesses must look after to is complying to laws and regulations that protects consumers and safeguard its wellbeing.
Legal issue
It is the policy of the State to protect the interests of the consumer, promote his general welfare and to establish standards of conduct for business and industry.
Republic act no. 7394 or also known as The Consumer Act of the Philippines
In 1962, he proclaimed a Consumer Bill of Rights that includes the rights to choose, to safety, to be informed, and to be heard. He also established the Consumer Advisory Council to integrate consumer concerns into government regulations and processes.
President John F. Kennedy
The movement to protect consumers from an imbalance of power on the side of business and to maximize consumer welfare in the marketplace.
Consumerism
The right that guarantees survival, adequate food, clothing, shelter, health care, education and sanitation.
The Right to Basic Needs
The right to be protected against the marketing of goods or the provision of services that are hazardous to health and life.
The Right to Safety
The right to be protected against fraudulent/dishonest or misleading advertising/labelling/promotion and the right to be given the facts and information needed to make an
informed choice.
The Right to Information
The right to choose products at competitive prices with an assurance of satisfactory quality.
The Right to Choose
The right to express consumer interests in the making and execution of government policies.
The Right to Representation
The right to be compensated for misrepresentation, shoddy goods or unsatisfactory services.
The Right to Redress
The right to acquire the knowledge and skills necessary to be an informed consumer.
The Right to Consumer Education
The right to live and work in an environment which is neither threatening nor dangerous, and which permits a life of dignity and well-being.
The Right to a Healthy Environment
Consumers would likely switch to brands that are associated with a good cause.
True
The Marketplace Responsibility Principles
Respect your customers
Support vulnerable customers
Treat suppliers as partners
Work with the rule makers
Best Practice for Marketplace Responsibility
Be consistent
Anticipate trends
Aims to deliver quality results
Mainstream not niche
Those members of society who are aware, concerned, or in some way affected by the
operations and output of an organization.
Community
An organization that builds and sustains trust with the community by striving for positive and sustainable relationships with key individuals and by demonstrating sensitivity to community concerns.
Neighbor of choice
Companies play a major role in community economic development by bringing jobs to the community, interacting with other businesses, and making contributions to local health, education and recreation projects that benefit local residents and employees.
Community (Economic issues)
For many firms, a series of legal and regulatory matters must be resolved before launching a
business, that is, they are granted with a “license to operate.”
Community (Legal issues)
Companies nowadays are shifting their perspective into ethical decision-making and conduct. They
seek for a common extension of “doing the right thing” by allocating funds and resources to assist community groups and others in their needs.
Community (Ethical issues)
Community relations function of companies have always been the usual providing of gifts, grants and
other resources to worthy causes. One of the most significant ways that organizations are exercising their philanthropic responsibilities is through volunteer programs.
Community (Philanthropic issues)
The time companies urge employees to volunteer to social causes.
Volunteerism
Companies may invest in community relations, the organizational function dedicated to building and
maintaining relationships and trust with the community.
True
