study guide 3 Flashcards
There are many reasons why firms in the same industry perform differently. One of these is core competencies
which are unique strengths that allow for differentitation and drive competitive advantage.
Firm 3 things ig
1) resources and capabilities
2) goals, values, organizational structure and systems
3) firm activities
these three things affect firm strategy and performance which is also affected by competitive forces and general environmental effects
The understanding of large firms from a resources- and managerial-based perspective emphasizes the internal factors that contribute to performance differences among firms within the same industry. This approach highlights the importance of core assets and competencies, managerial intentionality, and the strategic fit between a firms resources and the external market environment
A firms goal is
to develop resources and capabilities which build core competencies that create strategic fit with the market environment
Resource
an asset that a company can draw to draft and execute a strategy
Capability
an intangible organizational and managerial skill necessary to coordinate and orchestrate a diverse set of resources and deploy them strategically.
Resources can be classified into the following
tangible resources
Financial resources (e.g. cash)
Physical resources (e.g. plant, equipment, land)
intangible resources
Technology (such as patents, copyrights and trade secrets)
Reputation, brands and relationships
Culture
Human resources
Skills/know how
Capacity for communication
motivation
Functional capabilities
are those in functional areas such as operations, marketing, and financial management. These capabilities are found across a firms value chain activities.
Organizational capabilities
are those relating to coordingation and orchestration among functional areas
Dynamic capabilities
allow for modification and adaption of lower-level operational and functional capabilities.
Organizational decisions
Relate the decision-making under uncertainty about future returns and the scope of the operations of a firm. These tackle the uncertainty that underly in investments in resoucres
These types of decisions are made based on an organizational hierarchy. This is shown below:
1) Board of directors
2) top level managers
3) Divisional managers
4) other manager/team leaders
5) team members
An effective representation of decisions is the use of
Decision trees. These feature whether a feature, act or operation is agreed upon or not. These then show further possible decisions and reprecussions
Replicaiton risk
occurs during transfer or redeployment of knowledge
imitation risk
occurs when competitors replicate your innovation