Strategy Flashcards
Strategy alignment
Business strategy, information strategy, organizational strategy (Pearlson and Saunders)
IS strategy (definition and 3 conceptions)
Conceptions
- use of IS to support business strategy (business centric)
- IS strategy as the master plan of the IS function (is-centric)
- IS strategy as the shared view of the IS role within the organization (organization centric)
3 types of IS strategies
IS innovators (explorativ) IS conservatives (exploitative) Undefined (no strategy)
Digtital business strategy landscape (how are things changing?)
Value chain –> Value networks and business ecosystems
Rise of platforms
Leverage a strong customer relationship and increase Cross-selling
Good dominant logic –> service dominant logic
Digital disruption
Digital business strategy (definition + key attributes)
Definition: Organizational strategy formulated and executed by leveraging digital resources to create differential value
Key attributes
- scope, scale, speed and sources of business value creation
Scope of digital business strategy
- Transcends functional and process silos
- Digitization of products and services
- Extends beyond firm boundaries and supply chains
Digital business strategy (definition + key attributes)
Definition: Organizational strategy formulated and executed by leveraging digital resources to create differential value
Key attributes
- scope, scale, speed and sources of business value creation
Key attribute 1: Scope of digital business strategy
- Transcends functional and process silos
- Digitization of products and services
- Extends beyond firm boundaries and supply chains
Key attribute 2: Scale of digital business strategy
- Cloud computing
- Network effects associated with multisided platforms create scaling potential
- Alliances and partnerships
Key attribute 3: Speed og digital strategy
- Accelerates the speed of product launch
- Compels firms to develop multiyear, sequenced product roadmaps
- Speeds up decisions due to information flow across levels of hierarchy
- Accelerate supply chain orchestration and network
Key attribute 4: Sources of digital strategy
- New opportunities to create value from information
- Multisided business models as sources of value creation
- Value capture through networked business models and digital architectures
Digital strategy types
Customer engagement strategy
Digitized solution Strategy
Digital business strategies (model)
Omnichannel business, Ecosystem driver, Supplier, Modular producer
Internal vs. external view of strategy
First view: Porter’s five forces
Second view: Porter’s value chain
Third view: The resource based view
Value drivers of digital business (model)
Novelty, Lock-in, Complementarities, Efficiency