Strategies / Methods in Public Health Promotion & Education Flashcards
Practice of HPE is influenced by:
- Stress on environmental vs. individual change
- Stress on high risk individuals vs. whole population where risk is evened out
Factors to be considered in selecting strategies for HPE:
- Objective of the intervention
- Characteristics and need of the target group
- Resources to include human, financial & time
FOCUS Acronym for
Follow
One
Course
Until
Successful
Classification of Health Promotion Strategies / Methods
*Use of behavioral change theories
-Precontemplation : people are not thinking about change, no interest in change
-Contemplation: people are thinking about change
-Preparation & Action: there is an effort to have a behavioral change
-Confirmation: people can maintain the new behavior
Classification of Health Promotion Strategies / Methods:
*According to target factors
-Communication: targeting the predisposing factors
-Training: targeting enabling factors
-Community Organizing / Social Mobilization: targeting environmental & reinforcing factors
Strategies in Health Promotion & Education
- Counseling
- Group Discussion
- Mass Media
- Social Marketing
- Folk Media
- Enter – educate approach
- Generally of short duration, frequently consisting of one or two appointments;
- It is highly situational rather than general & chronic
- The client is normal/rational neither neurotic nor dysfunctional
Counseling
The Three Phases of Counseling
- Understanding-Defining the problem
- Challenging-Redefining the problem
- Resourcing- Managing the problem
“ A process of helping people learn how to achieve personal growth, improve interpersonal relationships, resolve problems, make decisions & change behavior.” (Green & Morton, 1984)
Counseling
“A set of techniques, skills & attitudes to help people manage their own problems using their own resources.” (Reddy, 1987)
Counseling
- a planned opportunity for participants to freely exchange ideas or opinions
- most participatory of all the group communication techniques
Group Discussions
Members are expected to speak and seek one another
Group Discussions
-a channel wherein large number of people are addressed
- target group make little or no effort to receive the message
- Mass Media
Influences of Mass Media on Societal Norms
- Reinforce existing patterns
- Create new shared convictions
- Can change existing norms
The use of marketing principles & techniques to advance a social cause, idea or behavior (Kotler & Zaltman, 1971)
Social Marketing
-In public health perspective, “Health Marketing” is coined.
-it refers to health promotion programs that are developed to satisfy consumer needs
Social Marketing
4P’s in Marketing
Product
Price
Place
Promotion
We sell 3 types of Product in marketing these are:
social idea, social practice or tangible object
- channels for traditional messages that affirm values & worldview
- media of pre-electronic age (traditional media)
Folk Media
Types of Folk Media
- folk literature
- folk songs
- folk performing arts
- folk dances
What is Balitao
courtship debate in song & dance
Balagtasan
ike the balitao, is essentially a debate
- arguments are well structured in rhythmic cadence & delivery is full of passion
Zarsuela
- a socially relevant play which satirizes social structures, relationships & manners
Puppet Theater
- effective for a young target group
Proverbs (Kasabihan)
poetic statements that comments about life & provides guidance for living
Riddle
problems & answers that uses literary techniques such as metaphors & rhythms
5 Ps
*Personal
*Popular
*Pervasive
*Persuasive
*Profitable
- entertain and educate system
- Enter – educate approach
Enter-educate methods:
1.Commercial songs & videos
2.Radio & tv advertising
3.Telephone hotlines
4.Service center network
5.Social media
prepares one to do a certain job & is focused more on the acquisition of skills
Training
-Can help health program planners, policy makers and other evaluators, analyze situations and design health programs efficiently
-A cost–benefit evaluation framework proposed in 1974 by Lawrence W. Green
PRECEDE-PROCEED MODEL
PRECEDE stands for:
Predisposing
Reinforcing
Enabling
Constructs
Educational
Diagnosis
Evaluation
Precede involved the following community factors:
Social assessment:
Epidemiological assessment:
Ecological assessment:
PROCEED stands for:
Policy
Regulatory
and Organizational
Constructs in
Educational and
Environmental
Development.
Proceed involves the following community factors:
Implementation: Design intervention
Process Evaluation: Determine if program is reaching the targeted population
Impact Evaluation:Evaluate change in behavior.
Outcome Evaluation: Identify if there is a decrease in the incidence
