Strategies / Methods in Public Health Promotion & Education

Question 1

Practice of HPE is influenced by:

Answer 1

1. Stress on environmental vs. individual change
2. Stress on high risk individuals vs. whole population where risk is evened out

Question 2

Factors to be considered in selecting strategies for HPE:

Answer 2

1. Objective of the intervention
2. Characteristics and need of the target group
3. Resources to include human, financial & time

Question 3

FOCUS Acronym for

Answer 3

Follow
One
Course
Until
Successful

Question 4

Classification of Health Promotion Strategies / Methods
*Use of behavioral change theories

Answer 4

-Precontemplation : people are not thinking about change, no interest in change
-Contemplation: people are thinking about change
-Preparation & Action: there is an effort to have a behavioral change
-Confirmation: people can maintain the new behavior

Question 5

Classification of Health Promotion Strategies / Methods:
*According to target factors

Answer 5

-Communication: targeting the predisposing factors
-Training: targeting enabling factors
-Community Organizing / Social Mobilization: targeting environmental & reinforcing factors

Question 6

Strategies in Health Promotion & Education

Answer 6

1. Counseling
2. Group Discussion
3. Mass Media
4. Social Marketing
5. Folk Media
6. Enter – educate approach

Question 7

1. Generally of short duration, frequently consisting of one or two appointments;
2. It is highly situational rather than general & chronic
3. The client is normal/rational neither neurotic nor dysfunctional

Answer 7

Counseling

Question 8

The Three Phases of Counseling

Answer 8

1. Understanding-Defining the problem
2. Challenging-Redefining the problem
3. Resourcing- Managing the problem

Question 9

“ A process of helping people learn how to achieve personal growth, improve interpersonal relationships, resolve problems, make decisions & change behavior.” (Green & Morton, 1984)

Answer 9

Counseling

Question 10

“A set of techniques, skills & attitudes to help people manage their own problems using their own resources.” (Reddy, 1987)

Answer 10

Counseling

Question 11

• a planned opportunity for participants to freely exchange ideas or opinions
• most participatory of all the group communication techniques

Answer 11

Group Discussions

Question 12

Members are expected to speak and seek one another

Answer 12

Group Discussions

Question 13

-a channel wherein large number of people are addressed
- target group make little or no effort to receive the message

Answer 13

3. Mass Media

Question 14

Influences of Mass Media on Societal Norms

Answer 14

1. Reinforce existing patterns
2. Create new shared convictions
3. Can change existing norms

Question 15

The use of marketing principles & techniques to advance a social cause, idea or behavior (Kotler & Zaltman, 1971)

Answer 15

Social Marketing

Question 16

-In public health perspective, “Health Marketing” is coined.
-it refers to health promotion programs that are developed to satisfy consumer needs

Answer 16

Social Marketing

Question 17

4P’s in Marketing

Answer 17

Product
Price
Place
Promotion

Question 18

We sell 3 types of Product in marketing these are:

Answer 18

social idea, social practice or tangible object

Question 19

• channels for traditional messages that affirm values & worldview
• media of pre-electronic age (traditional media)

Answer 19

Folk Media

Question 20

Types of Folk Media

Answer 20

• folk literature
• folk songs
• folk performing arts
• folk dances

Question 21

What is Balitao

Answer 21

courtship debate in song & dance

Question 22

Balagtasan

Answer 22

ike the balitao, is essentially a debate
- arguments are well structured in rhythmic cadence & delivery is full of passion

Question 23

Zarsuela

Answer 23

• a socially relevant play which satirizes social structures, relationships & manners

Question 24

Puppet Theater

Answer 24

• effective for a young target group

Question 25

Proverbs (Kasabihan)

Answer 25

poetic statements that comments about life & provides guidance for living

Question 26

Riddle

Answer 26

problems & answers that uses literary techniques such as metaphors & rhythms

Question 27

5 Ps

Answer 27

*Personal
*Popular
*Pervasive
*Persuasive
*Profitable

Question 28

• entertain and educate system

Answer 28

6. Enter – educate approach

Question 29

Enter-educate methods:

Answer 29

1.Commercial songs & videos
2.Radio & tv advertising
3.Telephone hotlines
4.Service center network
5.Social media

Question 30

prepares one to do a certain job & is focused more on the acquisition of skills

Answer 30

Training

Question 31

-Can help health program planners, policy makers and other evaluators, analyze situations and design health programs efficiently

-A cost–benefit evaluation framework proposed in 1974 by Lawrence W. Green

Answer 31

PRECEDE-PROCEED MODEL

Question 32

PRECEDE stands for:

Answer 32

Predisposing
Reinforcing
Enabling
Constructs
Educational
Diagnosis
Evaluation

Question 33

Precede involved the following community factors:

Answer 33

Social assessment:
Epidemiological assessment:
Ecological assessment:

Question 34

PROCEED stands for:

Answer 34

Policy
Regulatory
and Organizational
Constructs in
Educational and
Environmental
Development.

Question 35

Proceed involves the following community factors:

Answer 35

Implementation: Design intervention
Process Evaluation: Determine if program is reaching the targeted population
Impact Evaluation:Evaluate change in behavior.
Outcome Evaluation: Identify if there is a decrease in the incidence