Strategies Flashcards
1
Q
Low cost
A
lowest cost, with no frills
2
Q
Best cost
A
best value at lowest cost
3
Q
Broad differentiation
A
products/service that appeal to broad buyers
4
Q
Focused differentiation
A
Unique product/service for niche market
5
Q
Focused low-cost
A
Low cost for niche market
6
Q
What are the 3 general strategies?
A
Cost, Differentiation (product), Focus (niche)
