Customer-focused strategy of segmentation

Question 1

Customer value segmentation focuses on

Answer 1

Focuses on variety of products, services and intangibles

Question 2

Customer needs segmentation focuses on

Answer 2

Focuses on specific features of product or service, the contact channels, or the logistic channels

Question 3

Preferred channel segmentation focuses on

Answer 3

Focuses on using technology to offer customers more options or better service