Strategie for development of food pdt part A

Question 1

what is the outcome of the product strategy development

Answer 1

the product concepts

Question 2

what is the outcome of the product design and process development ?

Answer 2

the outcome is the prototype and the scaling up

Question 3

what is the outcome of the product commercialization

Answer 3

production trial and marketing plan

Question 4

What is the stage gate process

Answer 4

a management tool that helps define the stages of each process of each project. At each gate there is an opportunity to let go of the project or to continue

Question 5

What are the 4 steps of product development

Answer 5

1. product strategy develeopment
2. product design and process development
3. product commercialisation
4. product launch and post-launch

Question 6

What is the strategy of hope?

Answer 6

strategy used before 1960. R & D is self directed and there were no link between the company and the R & D department. making idea and hoping to come up with a good one

Question 7

What is the hope for a strategy ?

Answer 7

the R & D and the buisness managers have the same goals and objective but it is not integrated into a buisness plan.

Question 8

What is the strategic development?

Answer 8

R & D and the buisness managment work together as one and are well intergrated, the buisness plan includes the objective of the food product development.

Question 9

What are the various description you need to give before going into market oportunity

Answer 9

1- identification of the pdt line or pdt plateform you are targeting
2- position the pdt in the buisness plan
3- Identify the gaps
4- Type of food pdt
5- identify the timing
6- the relationship between the product you are introducing and the existing product

Question 10

The two type of ideas are hte ___ oriented and ____ oriented

Answer 10

consumer oriented

product oriented

Question 11

what is a gap analysis ?

Answer 11

analysis of the product that are not currently in marketplaces and that could lead to fulfilling market opportunities

Question 12

What are the various source of food product ideas

Answer 12

1. marketplace
2. market research
3. ideas from the company
4. competition
5. food conferences
6. public and specialized libraries
7. technical litterature (scientific journals)
8. government publications

Question 13

what are the three type of market research you can do to generate ideas

Answer 13

1. census data and other statistical data
2. qualitative methods
3. quantitative methods

Question 14

What are the various quantitative methods you can use in the market research

Answer 14

1. conjoint analysis

2. neuromarketing

Question 15

What are the various qualitative methods you can use in the market research

Answer 15

1. focus groups
2. in depth interviews
3. store intercept

Question 16

what is a conjoint analysis

Answer 16

it is an analysis done to determine the combination of attributes that are influential on the decision making of a consumer

Question 17

what are the advantages of using the personel of a company to generate ideas

Answer 17

1. complaints can help generate ideas

2. strong source for good ideas

Question 18

what is benchmarking

Answer 18

is a process of measuring the performance of a company’s products, services, or processes against those of another business considered to be the best in the industry, aka “best in class.” The point of benchmarking is to identify internal opportunities for improvement.

Question 19

what are the criteria for screening ideas?

Answer 19

1. marketability
2. technical feasibility
3. manufacturing and financial capability

Question 20

what is the goal of screening ideas?

Answer 20

coming up with only idea that we can convert into products