General aspects part A

Question 1

What are the three definition s of a new food product?

Answer 1

1. product has not been presented in the local marketplace
2. product has not been manuactured by a company
3. Product has not been introduced in any marketplace

Question 2

T or F : the introduction of an established product into a new market not explored by the company would be a new food product?

Answer 2

true (gordon, 2005)

Question 3

T or F : a new product may be an already existing product that has been repacked and given new name

Answer 3

true

Question 4

give examples of new products

Answer 4

1. product has never been manufactured
2. an old established product is introduced into a new area
3. an old established product is introduced in a new package or size

Question 5

What are the types of new products?

Answer 5

1. line extensions
2. Repositioned existing products
3. new form or size of existing product
4. Reformulated product
5. innovative products
6. Added-value products
7. Creative products

Question 6

What is a product line extension?

Answer 6

consists of using an established product’s brand name for a new item under the same product category.

Question 7

T or F : you can improve your brand from a product line extension

Answer 7

false.

Question 8

What is a brand extension

Answer 8

Brand extension is a marketing strategy used to introduce new products under an established brand name in a product category that brand is not typically found in.

Question 9

T or F : you can do a brand extension and stay unde rthe same category

Answer 9

true

Question 10

T or F : you can do a line extension and change category

Answer 10

false

Question 11

What are the general characteristics of a line extension?

Answer 11

1. little time or effort development
2. No major manufacturing changes in processing lines
3. No major equipment purchase
4. no new raw material
5. no new storage or handling techniques
6. no change in distribution
7. little change in marketing strategy

Question 12

what is the repositioning of existing products?

Answer 12

marketing strategy that may give a new life to an existing product.

Question 13

What are the three type of repositioning that can happen?

Answer 13

• repositioning among existing consumers (jello salad)
• repositioning among new users (ex oatmel)
• repositioning for new uses

Question 14

why would you need to reposition a product

Answer 14

1. new use
2. error in the first positioning
3. competitor introduce product
4. change in consumer preference

Question 15

What are the general characteristics of repositioned existing products?

Answer 15

1. Minimal R&D
2. Manufacturing unaffected
3. no major equipment purchase
4. new marketing strategies
5. reevaluation to reach and make sales within new marketplace

Question 16

True or False, there will be new a market nice in the case of repositioned existing products

Answer 16

true

Question 17

What are the characteristics of new form of existing products

Answer 17

1. R & D is required
2. higly impact on physical plant and manufacturing
3. major equipement purchase may be required
4. new marketing strategies

Question 18

What are the characteristics of new form of existing products

Answer 18

1. moderate to extensive R & D
2. high probability of sucess
3. little impact on physical plant
4. little impact on marketing

Question 19

What are the characteristics of new packaging of existing products

Answer 19

1. the novelty of repackaging will determine the amount of R & D
2. little impact on physical facilities unless reformulation required
3. New packaging equipment
4. little impact on marketing

Question 20

what are innovative products?

Answer 20

products resulting from making changes in existing products

Question 21

what are the three broad levels of innovations

Answer 21

1. incremental
2. major
3. radical

Question 22

What are the characteristics of innovative pdt?

Answer 22

1. very high risk associated
2. R & D depends on the nature of innovation
3. Highly variable impact on manufacturing
4. possible heavy marketing impact

Question 23

what are the different aspects that can influence a food product value

Answer 23

1. package
2. convenience
3. nutritional profile
4. serving size
5. cost