General aspects part C

Question 1

what is the description of a products success by the grocer

Answer 1

a new product is a sucess if it acheived 80% of 26 week sales per distributing store after 2 years.

Question 2

what are the differnet type of success

Answer 2

1. marketplace success
2. Consumer (customer) success
3. Financial success
4. Product success

Question 3

what is the financial success

Answer 3

refers usually to the profit and return of investments

Question 4

what is the marketplace success

Answer 4

related to the achievement of target sales volumes and revenues

Question 5

what is the production success

Answer 5

assessed by the quality, quantity and costs.

Question 6

what is the customer (consumer success) ?

Answer 6

the level of acceptance and the position of the food pdt against the competing products

Question 7

what is the product success ?

Answer 7

determined by how quickly it is purchased and how much.

Question 8

what are the 4 categories of reasons of new product failures

Answer 8

1. poor planning
2. poor management
3. poor concept
4. poor execution or performance

Question 9

a product introduced at the wrong time and wrong place would fall into the category of _____ failures

Answer 9

poor concept

Question 10

The product lacks appropriate positioning among other brands in the category would fall into the category of ____ failures

Answer 10

poor concept

Question 11

failures to understand the potential impact of regulations (purchasing, regulations, advertising claims or labeling information) would fall into the category of ____ failures

Answer 11

poor planning

Question 12

poor design or one of the ingredients was not correctly chosen would fall into the catefory of ____ failures

Answer 12

poor execution

Question 13

If the scale up has difficulties, it is considered a ____ failure

Answer 13

poor execution

Question 14

T or F : it is not only the responsability of the R&D department to make
development in food product.

Answer 14

true

Question 15

what are the different organizational structures of new product development teams. Rank them from the more functional to less functional (more project oriented)

Answer 15

1. centralized
2. de-centralized
3. dotted line
4. matrix
5. venture teams

Question 16

To which structure are we refering: there is meeting to decide de new food product development.
They will meet quickly and make decision but they don’t act as a team. they invite people
from different department and there is no team for the product development.

Answer 16

centralized structure

Question 17

To which structure are we referring : sub-departments would work on a specific project. but they
don’t act as a team because when the project is finished the department is dissipated. They
are going to work on a specific project. It is not team focused because there is no more
team when the project is finished.

Answer 17

decentralized structure

Question 18

To which structure are we referring : It is more team oriented but the boss still has more weight in the decisions
than the other twos. It is team oriented. Here we are really creating teams. The dotted line,
the person reports to the leader of the food product development team, it is a secondary
function to create products. Continuous line, the product development is a primary function

Answer 18

dotted line

Question 19

To which structure are we referring : there is a boss for the food product team member that will make decision. Here we
have a continuous line. The food product development team is composed of people of
different departement. Their regular tasks have the same weight as the development
product tasks. They have to boss, the boss of their departement and the boss of the food
product development team.

Answer 19

matrix

Question 20

To which structure are we referring : really team oriented because there is a team only for the food product
dev. You don’t have weekly tasks because there only job is to develop a new product and
only focusing on that. It is really rare that the companies will have venture teams unless
they want to create an innovative and creative product.

Answer 20

venture teams