Strategic Planning

Question 1

is the point at which enough carbon is offset or sequestered to cover a specific amount of carbon generated by a manufacturing process, transportation method, product usage, building or individual.

Answer 1

Carbon Neutral

Question 2

All expenditures associated with an event that flow into the host destination’s local economy. Direct spending includes attendee spending, exhibitor spending and event organizer spending.

Answer 2

Direct Spending

Question 3

The total value of an event, including secondary spending (indirect and induced) on the host destination’s local economy over and above the original direct spending. These secondary impacts, when combined with the original direct spending, result in the total economic impact of an event.

Answer 3

Economic Impact (Total)

Question 4

Total economic impact divided by direct spending.

Answer 4

Economic Multiplier

Question 5

1) Critiquing and rating the overall success of an event, or a part of an event. 2) A systematic process to determine the value of an activity.

Answer 5

Evaluation

Question 6

A compilation of separate industry standards related to improving the environmental and social impact of events. Formerly the APEX/ASTM

Answer 6

Events Industry Council Sustainable Event Standards

Question 7

Qualitative method of research utilizing a small selection of representatives from a larger stakeholder group. Led by a facilitator, focus group members share their thoughts on an issue or product.

Answer 7

Focus Group

Question 8

An international protocol for reporting on sustainable events.

Answer 8

Global Reporting Initiative Event Organizers Sector Supplement (GRI EOSS)

Question 9

Expenditures associated with downstream supply chain interactions, such as when facilities at which meetings occur require inputs such as energy or food ingredients.

Answer 9

Indirect Spending

Question 10

Occurs when employees in a host destination’s travel industry and its suppliers spend their wages in the local economy. This chain of buying and selling among businesses and employees continues until the original direct spending leaks out of the local economy.

Answer 10

Induced Spending

Question 11

A process-oriented management program developed to define the systems needed to implement sustainable event practices

Answer 11

International Organization for Standardization’s 20121 Event Sustainability Management Systems (ISO 20121)

Question 12

The scale is a measure of attitudes with a numbered point, through a neutral centre, to an opposite point.

Answer 12

Likert Scale

Question 13

An internationally used term for the events industry.

Answer 13

Meeting, Incentive, Conference/Congress and Exhibition (MICE)

Question 14

An end product that has completed its life cycle as a consumer item and would otherwise have been disposed of as a solid waste. Post-consumer materials include recyclables collected in recycling programs, such as office paper, cardboard, aluminum cans, plastics, and metals.

Answer 14

Post-Consumer Material

Question 15

Descriptive information that is a record of what is observed, presented in narrative by the respondent. Also referred to as “soft data.”

Answer 15

Qualitative Data

Question 16

Information that is represented numerically to assign ranks or scores or determine averages and frequencies. Also called “hard data”.

Answer 16

Quantitative Data

Question 17

A set of questions used to gather information.

Answer 17

Questionnaire

Question 18

A sample of a statistical population in which all members of the population have an equal probability of being selected and which is used as an unbiased representation of the population.

Answer 18

Random Sample

Question 19

A financial ratio indicating the degree of profitability. Calculated as NET MONETARY BENEFITS/ Meeting Costs x 100. Meeting costs may also be referred to as expenses.

Answer 19

Return on Investment (ROI)

Question 20

Measurement of the benefit received for participating at an event, based on predetermined objectives for success.

Answer 20

Return on Objectives (ROO)

Question 21

1) A research method based upon selecting a portion of a population for study. 2) A food and beverage tasting provided to prospective clients for the purpose of menu selection.

Answer 21

Sampling

Question 22

Method of sampling in which each member of the population has an equal chance of being included in the sample.

Answer 22

Simple Random Sample

Question 23

A focused approach on increasing efficiency and reducing costs across an organization for all its events, typically using specialized software to centrally track all aspects of meeting expenditures across a department or organization.

Answer 23

Strategic Meetings Management Programme (SMMP)