Strategic Planning

Question 1

Strategic Planning Process (Airports)

Answer 1

Inputs:
Internal/External Stakeholder views
Competition information
Internal performance
Industry trends
Existing constraints

Outputs:
Strategic Plan: Mission and Vision Statements, Strategic and Objectives, Action Plans and Responsibility Assignments, Key Performance Indicators and Targets
Communication Plan
Monitoring Plan

Question 2

Strategy Phases (Airports)

Answer 2

4 Phases:
1. Pre planning: Reasons for developing a strategic plan, readiness for a plan, stakeholder involvement, ID planning team

2. Analysis/Evaluation: Understand the organisation, articulate mission/vision/values, scan the environment and predict developments, analyse critical gaps and reassess the vision
3. Implementation/Execution: identify strategic issues determined generic and brand strategy is set long-term objectives formulates short-term objectives and create action plans determine how to communicate the strategic plan to stakeholders
4. Monitoring: who monitors implementation, frequency, process for regular reviews