Stakeholders Flashcards
1
Q
Stakeholders
A
Internal Stakeholder Power:
- Position in hierarchy
- Influence
- Knowledge about the organisation
- Specialist knowledge
- Patronage
- Control of resources
- Formation of coalitions
External Stakeholder Power:
- Control of resources
- Constitutional role
- Public relations skills
- Control of distribution links
- Formation of coalitions
2
Q
Stakeholder power
A
High power, interested people: people you must fully engage with and make the greatest effort to satisfy
High power, less interested people: put enough work in to keep them satisfied
Low power, interested: keep them informed
Low power, less interested: monitor, but don’t bore them
