Strategic Planning Flashcards
what is strategic planning?
Process of ensuring that an organization’s current purpose, aspirations, goals, activities and strategies are connected to plans that maximize its performance and support it’s mission
why is strategic planning important?
Guides an organization by developing a plan of action to achieve a future goal/objective, mission, direction and/or vision
what is a vision?
organization’s image / aspiration of the future
what is a mission?
organization’s purpose, reason for being
who are stakeholders?
those invested in the organization who have something to gain or lose by the organization’s success or failure
what are the major components of strategic planning?
vision mission stakeholder involvement Environmental Analysis SWOT ID possible Scenarios Prioritization and Selection of Strategic Goals Determination of Evaluation Criteria
what is the strategic planning process based on?
dynamic systems theory
Internal & External Environmental Analysis
what are SWOT strengths?
attributes of the organization that are helpful to achieving an objective
what are SWOT weaknesses?
attributes of the organization that are harmful to achieving an objective
what are SWOT opportunities?
external conditions that are helpful to achieving an objective
what are SWOT threats?
external conditions that are harmful to achieving an objective
what are direct costs?
the actual cost of providing a particular service (materials/supplies, time, personnel)
what are indirect costs?
the “overhead”, e.g. electric, water, processing the bill, supportive personnel
what are fixed vs. variable costs?
Fixed- constant, stable costs
Variable- costs that change with volume/census changes (e.g. disposable supplies) or as market dictates (e.g. gasoline)
what is a start up budget?
all expenses needed to get business/program up and running