Strategic Management & Planning Flashcards
The purpose of _____ is to set goals and decide on the courses of action that will be used to achieve them.
planning
A business plan is a document that outlines
a proposed firm’s goals, strategy for achieving them, and standards for measuring success.
A firm’s business _______ should include a description of the need the firm will fill, the operations of the firm, its components and functions, and the expected revenues and expenses.
model
A business strategy, also known as a strategic _____, sets the long-term goals and direction for an organization.
plan
In the strategic management process, the organization’s strategies and strategic goals are formulated and implemented using
managers from all parts of the organization
The document that details how a company’s goals are to be met is called a(n)_____.
plan
A document that outlines a proposed firm’s goals, its strategy for achieving those goals, and the standards for measuring success is known as a _______.
business plan
True or false
One reason a company might create a bad strategic plan is because it might make incorrect assumptions about what will happen in the market going forward.
True
Select all that apply
Which three things should be included in a firm’s business model?
The firm’s marketing strategy, a description of the industry the firm is entering and expected revenues and expenses.
A company’s strategy can best be described as a(n) _______ about what long-term goals or direction to pursue for the survival or prosperity of the organization.
educated guess
Strategic _____ is a process that involves managers from all levels of the organization in the formulation and the implementation of strategies and strategic goals.
management
According to management scholar Gary Hamel, companies like Apple have succeeded because their spirit of _____ has allowed them to reinvent the basis of competition within an existing industry.
strategy innovation
The _______ process helps us to cope with uncertainty by formulating future courses of action designed to help achieve specified results.
planning
An organization has a sustainable competitive advantage when it can, for an extended period of time,
produce goods and services more effectively than its competitors do.
Without having a plan in place, managers may focus only on _____ instead of keeping a long-range view and anticipating new opportunities.
whatever is in front of them.
An organization’s _____ is the purpose of the organization.
mission
The company’s mission statement tells us
the company’s reason for being.
Strategic planning can help encourage new ideas by stressing the importance of ______ in achieving long-range success.
innovation
The vision statement should answer which of these questions?
What do we want to become?
An organization’s ability to produce goods or services more effectively than its competitors is referred to as its
competitive advantage
Select all that apply
A company’s values statement expresses which of the following things?
what its products contribute to the world
the values its employees embody
what the company stands for
the company’s core priorities
An organization’s vision represents
where the organization wants to go.
Strategic planning is done by _____ managers.
top
The _____ statement expresses the purpose of an organization.
mission
A company’s _____ statement should provide a clear sense of the future and the actions needed to get there.
vision
Organizations use _____ planning to determine what contributions the departments or work units can make toward the organization’s strategic priorities and policies during the next 6 – 24 months.
tactical
A _____ statement expresses what the company stands for, its core priorities and what its products contribute to the world.
values
_________ planning is used to determine how to accomplish specific tasks with available resources within the next 1 – 52 weeks.
operational
Select all that apply
Strategic planning:
requires visionary and directional thinking
should communicate general goals and ways to achieve them
Match the level of management with the type of planning for which it is typically responsible.
a. top management
b. middle management
c. first-line management
top management - strategic planning
middle management - tactical planning
first-line management - operational planning
In business, a specific commitment to achieve a measurable result within a stated period of time is called a _____.
goal
Who is responsible for tactical planning?
middle management
A means-end chain is used in planning to show _____.
how goals are connected across an organization.
A(n) ________ provides a guide for a company’s long-term goals.
strategic plan
First-line managers are typically responsible for performing ______ planning within the organization.
operational