storytelling Flashcards
storytelling is considered a powerful element that enhances global networking
Stories create engaging experiences that transport the audience to another space and time. They establish a sense of community belongingness and identity. For these reasons, storytelling is considered a powerful element that enhances global networking by increasing the awareness about the cultural differences and enhancing cross-cultural understanding.
Storytelling is an integral part of indigenous cultures.
Storytelling also shapes, empowers and connects people by doing away with judgement or critic and facilitates openness for embracing differences.
Some of the factors that make storytelling powerful are
- its attribute to make information more compelling,
- the ability to present a window in order to take a peek at the past,
- and finally to draw lessons and to reimagine the future by affecting necessary changes.
importance of data story
A well-told story is an inspirational narrative that is crafted to engage the audience across boundaries and cultures, as they have the impact that isn’t possible with data alone. Data can be persuasive, but stories are much more. They change the way that we interact with data, transforming it from a dry collection of “facts” to something that can be entertaining, engaging, thought provoking, and inspiring change.
stories are more likely to drive action than are statistics and numbers. Therefore, when told in the form of a narrative, it reduces ambiguity, connects data with context, and describes a specific interpretation – communicating the important messages in most effective ways.
The steps involved in telling an effective data story are given below:
Understanding the audience
Choosing the right data and visualisations
Drawing attention to key information
Developing a narrative
Engaging your audience
define data storytelling
Data storytelling is a structured approach for communicating insights drawn from data, and invariably involves a combination of three key elements: data, visuals, and narrative.
diagram
When the narrative is accompanied with data, it helps to explain the audience what’s happening in the data and why a particular insight has been generated. When visuals are applied to data, they can enlighten the audience to the insights that they wouldn’t perceive without the charts or graphs.
Finally, when narrative and visuals are merged together, they can engage or even entertain an audience. When you combine the right visuals and narrative with the right data, you have a data story that can influence and drive change.
importance of narrative
Presenting the data as a series of disjointed charts and graphs could result in the audience struggling to understand it – or worse, come to the wrong conclusions entirely. Thus, the importance of a narrative comes from the fact that it explains what is going on within the data set. It offers a context and meaning, relevance and clarity. A narrative shows the audience where to look and what not to miss and also keeps the audience engaged.
Some easy steps that can assist in finding compelling stories in the data sets are as follows:
Step 1: Get the data and organise it.
Step 2: Visualize the data.
Step 3: Examine data relationships.
Step 4: Create a simple narrative embedded with conflict.
Data storytelling has acquired a place of importance because:
It is an effective tool to transmit human experience. Narrative is the way we simplify and make sense of a complex world. It supplies context, insight, interpretation—all the things that make data meaningful, more relevant and interesting.
No matter how impressive an analysis, or how high-quality the data, it is not going to compel change unless the people involved understand what is explained through a story.
Stories that incorporate data and analytics are more convincing than those based entirely on anecdotes or personal experience.
It helps to standardize communications and spread results
. It makes information memorable and easier to retain in the long run.
