Stories are Waiting in Paris

Question 1

State the text type?

Answer 1

Video advert.

Question 2

What evidence is there of the text type? (2)

Answer 2

• Use of music and sound effects.
• Use of adverbs to reference images on the screen.

Question 3

State the mode.

Answer 3

Multi-modal.

Question 4

What evidence is there of the mode?

Answer 4

As an advert, Text A is a multi-modal text.
Although initially scripted, it makes use of spoken language features such as
- Pauses (non-fluency
features)
- Paralinguistic features
As a video, it also includes visual elements.

Question 5

State the audience type. (2)

Answer 5

• Fairly young adult audience
• Tourists looking for an authentic less mainstream experience

Question 6

Suggest evidence for the ‘fairly young adult audience’.

Answer 6

Those looking for excitement/adventure: images connoting youth / adventure: Rollerblading / rollercoaster

Question 7

Suggest evidence for the ‘tourists looking for an ‘authentic’ less
mainstream experience’.

Answer 7

Images focus on the unusual as well as the iconic.

Question 8

State and describe the purpose of the text.

Answer 8

To present an exciting image of Paris in order to inspire / persuade people to visit: repetition of adverb ‘maybe’ suggests the number of possibilities on
offer.

Use of several different visual images to show different elements of the city.