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6GEO1 EQ1,2,3 > Starbucks > Flashcards

Starbucks Flashcards

1
Q

What are their means?

A

Product made in USA & HQ in Seattle so no paying tax to bring from outside
$40 mil., on fair trade, organic coffee & Tazo Tea CHAI in India
Glocalisation easy as made and supplied in same country

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2
Q

How do they glocalise in China?

A

Provide Yunnan Arabica beans

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3
Q

How do they horizontally integrate?

A

Merge with competitors and other companies - Seattle Coffee Company in UK

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4
Q

How do they vertically integrate?

A

Monitor each delivery stage and subcontract logistics to Gist, Coffee Beans from Jamaican Blue Mountains, Wifi from BT Openzone, Unisys handle data in China

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5
Q

What are their motives?

A

Horizontal & Vertical integration

Single bulk purchase, production, delivery so low cost

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6
Q

What is their mobility?

A

Fast cheap transport - Maersk container shipping
Faster computing - satellite/fibre optics
Quick accurate efficient bulk deliveries of coffee and milk
Fuel efficient tech. & load consolidation - low transportation costs

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6GEO1 EQ1,2,3 (9 decks)

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