Glocalisation Flashcards
1
Q
Define glocalisation
A
Strategy of adapting global products to local tastes and customs
2
Q
Who to consider what selling your product in the UAE?
A
Worker in a GCC country Worker in America (CEO) Consumer in a GCC country Producer in a GCC country The TNC itself The GCC Emirates Airlines Dubai Metro Jebel Ali FEZ Qatari Government
3
Q
What aspects of the country you are selling to do you have to think about?
A
Religion
Image
Environment
Costs
