Standards 5.2 - Formulate the Change Management Strategy Flashcards
5.2 Purpose of Formulate the Change Management Strategy
To develop the overarching
approach for how an organization transitions from its current state to its future state.
5.2 What is included the CM Strategy? (1)
Details the scale, scope, and complexity of the change
program and defines the requirements and implementation options, challenges, constraints,
opportunities, success criteria,measurements,RACI, and governance for each change management activity needed to achieve successful and sustainable change implementation.
5.2 What is included the CM Strategy? (2)
Clarifies what needs to be done,why it needs to be done,who will do it, when it will be done, and the expected outcome.
States the case for change (sometimes referred to as the change case)
5.2 Formulate the CM Strategy - Key Areas
-Strength of the Case for Change
-Sponsorship engagement
-Degree that the success of the change depends on behavior changes
-Degree that the success of the change depends on stakeholders learning a new skill
-Degree that the change affects stakeholders, customers, and vendors
-Amount of impact the change has on the organization’s financial performance/health
-Amount of prior experience the organization has with change
-Organizational alignment
-Capacity for change
5.2.1 Purpose of Develop the Communication Strategy
To create a strategy that, when
executed, ensures that the organization and its customers are aware of and understand the
organizational rationale for the change
5.2.1 Communication Strategy includes
-The defined business rationale or Case for Change
-Stakeholders and sponsors
-Identified audiences, audience segmentation, and audience needs
-Targeted stakeholder messaging
-Identified communication channels and messaging frequency
-Identified feedback channels and loops
-Communication governance and review process
5.2.1 Develop the Communication Strategy - Communicate the Business Rationale
Provide the information detail necessary to enable change sponsors and the target audience to understand the key messages, channels, and frequency that the messages will be delivered during the change execution.
5.2.1 Develop the Communication Strategy - Guiding Principles for Communication Messages
Provide guiding principles for communication messages. A
message is a simple and clear idea and should summarize the essence of the change
5.2.1 Develop the Communication Strategy - Identify Communication Channels and Information Flow
The stakeholder group and sponsors should depict where and how information is shared within
their respective organizations by mapping how communications will work throughout the
organization.
5.2.1 Develop the Communication Strategy - Communication Governance and Review Process
Should include the roles,
responsibilities, accountabilities, resources, and timelines for communication content review
and sign-off prior to publication
5.2.1 Develop the Communication Strategy - Inputs and Outputs
Inputs
–Change Definition
–Change Impact Assessment
–Current Communication Channels,Tools, and Methods
–Organizational Change Readiness Assessment
–Project Charter and Project Documentation
–Stakeholder Analysis
–Vision Statement
Outputs
–Communication Strategy
5.2.2 Purpose of Develop the Sponsorship Strategy
to create a high-level approach for
preparing and leveraging the sponsors to promote, gain support for, and drive adoption of a change.
Should be assigned to
the Change Management Lead and include input from others who have knowledge of and
experience with the sponsors
5.2.2 Develop the Sponsorship Strategy - Why Sponsors are Important
Stakeholders want to learn about the change and the reasons for the change from the sponsors
1) The importance stakeholders place on a change effort may be determined by the importance
that sponsors demonstrate
2) Sponsors build support for the change at all levels of the organization
3) Sponsors can support identifying and mitigating risks associated with resistance to the change
3) Sponsors provide the resources and budget, set expectations, and hold organizations and
individuals accountable during the change
4) Sponsors break down barriers and remove obstacles that restrict change implementation
5) Sponsors provide consistent high-level messaging during the change program
5.2.2 Develop the Sponsorship Strategy - Develop a High-Level Approach for Gaining Sponsorship Commitment
This high- level approach includes the activities to build a coalition of sponsorship that will drive and support the Sponsorship Strategy
5.2.2 Develop the Sponsorship Strategy - Inputs and Outputs
Inputs
-Change Risks
-Organizational Change Readiness Assessment
-Sponsorship Alignment Assessment
-Stakeholder Analysis
Outputs
-Sponsorship Strategy