Stages of social change Flashcards
1
Q
Drawing attention
Stage 1
A
Raising awearness of the issue and providing social proof
2
Q
Consistency
Stage 2
A
Consistantly show the messeges and intent for change
3
Q
Deeper processing
Stage 3
A
get people who accpet the status quo to begin to question it
4
Q
The augmentation Principle
Stage 4
A
Engaging in extreme behaviour to activley challenge the issue and demonstrate commitmnet
5
Q
The Snowball effect
Stage 5
A
Continue to press for change and gain the attention of important people.
Switching from minority to majority veiw
6
Q
Social Cryptoamnesia
Stage 6
A
People know that the change has happend but cant remember how it came about .
