moscovici Flashcards
1
Q
Moscovici
1969
A
He focused on how minority influence can make people conform
2
Q
Process
A
He showed a group of 6 people a set of 36 blue coloured slides- where the colour vairied in intensity.
They were then asked to state wether or not the slides were blue or green.
there were two confederates who who said the slides were green 2/3 of the time.
3
Q
Findings
A
8.42% of the trials tthe participant gave the wrong answer and 32% gave the same answer as the minority at least once.
The second group were exposed to inconsistant minorities and the conformity/ agreement dropped to 1.25%.
