Sport, Globalisation and the Environment

Question 1

Sport shoe industry has tripled in the last 10 years - accounting for what % of shoes sales and worth what $US

Answer 1

50% and US$73billion

Question 2

Nike ‘the cool culture’

Answer 2

they are the brand everyone wants to wear
advertising has made it for them

Question 3

Nike Product Placement

Answer 3

they get very popular as they are featured in many movies as they pay to get into movies

Question 4

Nike ‘the cool culture’ 3 things

Answer 4

• nike can be inspirational
• nike have pride in authenticity
• nike have a sense of fun

Question 5

Nike’s main way to advertise

Answer 5

they take a controversy thing in society and then uses it as a ad/marketing strategy to make profit

Question 6

Examples of Nike turning politics into profit (3)

Answer 6

• BLM, signed the NFL player to make an ad
• dream crazy or dream enough (has everyone wearing their brand)
• Elite Athletes and their everyday identity

Question 7

3 Things in the illusions of the brand

Answer 7

Production to Brand & Advertising to Consumption to continues on

Question 8

The Nike illusions

Answer 8

• us as consumers we like and trust nike and then we don’t see the things happening on the other side
• most sales are made in europe and america so why aren’t they making clothes there as then there would be no shipping costs

Question 9

Movie ‘Air’ and Jordan Shoes Deal

Answer 9

250k Deal
branded shoes “air jordan’
+ a % of sales

Question 10

Sector that makes the most $$ in a pair of Nike shoes

Answer 10

Retail Markup
then Nike Markup

Question 11

How do they justify their sweatshops (3)

Answer 11

• Business law in US is that they have to maximise profits
• americans don’t won’t to make shoes
• production outside of USA are cheaper
• they provide jobs for poor people and pay more then other jobs in there area
• they have to pay there sponsorships

Question 12

How much does LeBron James make vs Nike Worker per month

Answer 12

4.1 million vs $54 dollars

Question 13

Culture Jamming

Answer 13

is when you take corporate power and turn it against itself to challenge them

Question 14

Globalisation

Answer 14

the international interactions between local and global events

Question 15

Rugby in 1995

Answer 15

became a professional sport and two companies compete but SKY TV won to broadcast AB’s and

Question 16

AB’s in 1999

Answer 16

signed 5 year deal with adidas for $75-100million

Question 17

Why did the adidas want to sponsor the AB’s

Answer 17

• generates profit
• makes team feel and play best

Question 18

Why did the ab’s want to sign with adidas

Answer 18

• had leading tech
• money

Question 19

3 things Adidas did to overcome the challenges with signing with the AB’s

Answer 19

• Adidas Rugby Academy (show commitment)
• New NZ Jersey (overcome CCC loyalty and introduced the Chinese collars)
• advertising

Question 20

Localisation

Answer 20

the process of adapting a global product or content so that it fits in a specific local market

Question 21

Adidas ad to localise their brand (3)

Answer 21

Captains ad

links war, rugby and masculinity

to make adidas to feel as if they have always been apart of the Ab’s. they respect their tradition

Question 22

Adidas “Black” global ad

Answer 22

maori haka ad

Question 23

2011 AB’s RWC Jersey Costs

Answer 23

NZ retail price $225
Overseas $100

this could some controversy and adidas didn’t change their price even though they had flexibility and the retail cost

Question 24

AIG AB’s Deal (4)

Answer 24

• got centre in of AB’s top
• for profit
• made contract for all NZ rugby teams
• 9 years and $80million deal

Question 25

Worst Sport for the Environment

Answer 25

Sky Diving

Question 26

Every pair of sneaker produced emits the same amount of carbon dioxide as a

Answer 26

10 mile drive

Question 27

Sport and the Environment (this is also from the reading)

Answer 27

sport is impacted by climate change but also contributes to the problem or part of the solution

Question 28

Golf and the Environment and Gene Z

Answer 28

• bad for the environment and Gene Z has realised this so don’t play as much golf

Question 29

kg of chemicals fertilisers per year and as much water as ___ villagers

Answer 29

1,500kg
60,000 villagers

Question 30

Average golf course uses ___ gallons of water per day
and Globally

Answer 30

1.1 million litres
4 billion litres

Question 31

Participation rates for golf players u18 years of age has dropped by since 2005 and dropped by for players aged 18-35 years

Answer 31

40%
30%

Question 32

Wilson & Millington Reading on Sport and the Environment

Answer 32

• we need to learn how make sports cleaner and efficient while remaining profitable
• innovation and technological will help with environmental impacts

Question 33

Wilson & Millington Reading on Sport and the Environment - Innovation can be positive ‘but’ …

Answer 33

• not if it assumed to be the only solution
• not if it becomes an art of largely unregulated corporate process of ‘green washing’

Question 34

Greenwashing

Answer 34

spending more time and money claiming to be ‘green’ through advertising and marketing rather than actually implementing business practices that minimize environmental impact

Question 35

Ecological Modernisation

Answer 35

based on the relief that innovation and technology will solve all environmental problems