sport and society and role of technology Flashcards
Legal supplements used in sport
include creatine, colostrum, vitamin & protein supps
are regulated and tend to be pure
do not involve breaking the law
are not banned and do not incur punishment
illegal drugs used in sport
include steroids, analgesics, peptide, hormones etc
are unregulated
may cause health issues
can lead to bans and punishments
reasons why athletes use illegal drugs/ doping
to increase the chances of winning!
win-at-all-cots attitude (dysfunctional)
rewards of fame and fortune are huge (status)
pressure from coaches
everyone does it/ culture
level the playing field
positive psychological effects e.g train harder
consequences of drugs and doping for society
negative role modelling to young people
sport loses respect
people have fewer distraction via sport
people invest less in sport which has a tax implication
fewer people take up the sport meaning people are less healthy
loss of patriotisms if an olympic athlete tests positive
national scandal and shame
consequences of drugs and doping for sport
loss of sponsors
loss of ppts
loss of supporters/ spectators
negative public image
negative media coverage
pressure to identify and deal with cheats
invest in detection and monitoring of PEDs
consequences of drugs and doping for performers
loss of their personal supporters
banned, potentially for life but often 2 years
loss of respect
considered a cheat
shame
family members hurt
press intrusion into life
online abuse
positive impacts of commercialisation on individual sports
increased income from media companies
greater capacity to invest in the future of the sport
increased capacity to sell sponsorship
global audience
move into wider/ international markets
increased viewing figures
greater international interest of the sport
grass-roots participation in the sport increases
sport modernises to maintain the audience
negative impacts of commercialisation on individual sports
sport becomes a secondary factors after the importance of commercial activity
change in kick-off times to suit international audiences
loss of tradition
pressure from sponsors
rules might need to change to suit tv audience
funding only available for a few sport like football and cricket
lack of interest and investment in minority or Paralympic sports
scandals are very public and can damage the reputation
mens sports is backed far more than womens
commercialisation can reinforce stereotypes around a sport
positive effects of commercialisation on performers
increases revenue/ income
sport becomes a potential career
train full time
increased prize money
raised profile
become a role model (and this can provide other commercial opportunities)
increased sponsorship opportunities
wider opportunities of the celebrity status
negative effects of commercialisation on the performer
only popular sports receive this benefits (inequality)
provides social pressure
pressure from sponsors
behaviour is highlighted and broadcast
media intrusion
not able to do normal things such as shopping
performances are analysed in fine detail
may receive insults and aggression via social media
demand to compete relentlessly
demand to put the sport above ones own health
sponsorship can be removed
positive effects of commercialisation on spectators
increased availability of sport
matches played almost every day
more choice
access to international versions of your fav comps
increased revenue for sport improves the quality of stadia
full-time athletes perform at higher standards making sport more enjoyable
new, more exciting versions of sports emerge
stories and narratives are more available between performances to entertain spectators
negative effect of commercialisation on spectators
sport loses the traditional values that spectators had
change in format can disrupt the spectators experience
increase in demand can raise ticket prices and make support unaffordable to traditional supporters
sports lose their local identities and become global corporate
fan becomes a consumer
connection between fans and athletes can be lost
negative behaviour is very public and can have a negative impact on spectators
positive effects of commercialisation on society
more money has been invested by media and sponsors
sports have invested that money into grassroots sports
NGBs target children with less income
popular sports now have the money to nurture athletes from all classes
talented athletes from lower classes might receive sponsorship
increase media coverage has exposed people of all classes to sport
providing aspirations
lower class young people have more role models
inspire young people to participate
negative effects of commercialisation on society
sport still presented in stereotypical ways by the media
class, gender, age barriers are not being broken down
media coverage isnt fair
richest sports get all the opportunity
sponsors only interested in highest level of exposure
sponsors have little commercial interest in minority or Paralympic sport
high proportion of olympic medallists come from higher socioeconomic groups
changing media coverage on tv since 1980
more coverage
greater use of technology to present sport as entertainment
less elite sport on free to air tv
increase options for viewers
some sports protected and only available on free to air tv e.g world cup and olympics
introduction to satellite and digital tv
massive growth of viewing options
subscriptions needed for elite sports e.g sky, BT sport
par per view for major events e.g boxing
integration of social media into tv viewing experience
massive increase in sponsorship, expecially gambling and alcohol
