Sport And Society Flashcards
Give examples of how the media has influenced/ changed sport
20/20 cricket
Ali vs Foreman fight being held at 2 am in Africa so it could be streamed at prime time in the USA
What is the current Sky TV premier league deal ?
£6.7 billion for 215 matches over 4 years
How much is Ronaldo’s lifetimes Nike contract for ?
£1 billion
When was a test for EPO invented ?
2002
What country are the top 3 Premier League Owners from ?
USA
By how much did Beckham increase LA galaxy shirt sales by when he moved there ?
300 %
How much did Liverpool FC earn off shirt sales in 2023 ?
£30 million
How much has the value of Liverpool FC gone up by between 2010 and 2024 ?
From £300 million to £4.5 billion
How many countries does Nike sell products in ?
170
How many factories does Nike have ?
554 in 42 countries
How many countries does Adidas sell products to each year and with what profit ?
160 countries and £850 million of products
How many factories does Adidas have ?
800 factories in 55 countries
How much was the first Premier League Sky TV deal for ?
£300 million
What are the 4 roles of the media ?
Inform
Entertain
Educate
Advertise
What are the 3 components of the golden triangle ?
Sport
Media
Sponsorship
What are Coakleys 4 dimensions of sport ethics ?
Sacrifices for sport must be made when your an athlete
Athletes must strive for distinction
Athletes must accept risk and play through pain
Athletes must refuse to accept limits
What is sportsmanship ?
Fair and generous treatment of others in a sporting context
What is gamesmanship ?
The art of winning by using ploys and tactics to gain a psychological advantage within the rules of the game.
What is Lombardian Ethic ?
A win at all costs mentality which potentially will lead to increased deviance in sport
What is deviance ?
Behaviour that falls outside of what is considered acceptable
What are the 2 types of deviance ?
Absolute and relative
What is absolute deviance ?
Suggests deviance is created by social forces and can be controlled by social manipulation
What is relative deviance ?
Deviance chosen by individuals while society can influence it, down to individuals choice
What are the2 sectors of Coakleys Deviance Theory ?
Positive and negative deviance
What is negative deviance ?
Moving away from normal behaviour while knowingly breaking rules or attempting to cause harm
What is positive deviance ?
Moving away from normal behaviour without intention to harm or break rules
What are the 2 types of violence in sport ?
On field an off field
What is hostile aggression ?
Intent to cause harm/ pain
What is instrumental aggression ?
Means to a goal with no intent to cause harm or pain
What is a commodity ?
An article/ goods that can be sold to make profit
What are market forces ?
The effect of supply or demand on commodities in sport
What is the Americanisation of sport ?
Where America has influenced the world to see sport as a means to improving business and making money
What is sponsorship ?
The provision of funds/ support for commercial return for individuals, teams, stadia or events
What is consumerism ?
An economic and social system that encourages the consumption of goods and services as a means of attaining wellbeing
What is globalisation ?
Intensification of world wide relations which link distant locations in a way that local events are affected by global happenings due to sport.
What are the 3 levels of globalisation ?
1- Creation of global competition
2- Development of satellite communications
3- Emergence of sports good brands
What are examples of creation of global competition?
Olympics
Euros
Rugby world cup
What are examples of the development of satellite communications ?
Began with Tesla Orbit in 1962 which allowed global broadcasting
What does emergence of sports goods brands link to ?
Athlete or commodity
What are the advantages of globalisation of sport ?
Worldwide promotion
Increased media demand
Increased sponsorship
Creates global superstars
What are the disadvantages of globalisation of sport ?
Cultures loose their true identity
Capitalist western values are promoted
Foreign players and managers take over UK teams
Big brands exploit 3rd world countries and cheap labour
What are the 4 levels of the sports participation pyramid
Foundation
Participation
Performance
Excellence
What is the foundation stage of Sports Participation
Introduction to basi skills
Firm emphasis on fun
Develop positive attitude towards PE and excercise
Give an example of the foundation level of sport participation
Swimming badges
Rugby tots
Dragon sport
What is the participation level of the sports participation pyramid
School and club level
Non competitive clubs
Firm emphasis on enjoyment
Aims to encourage regular participation
For everyone
What is the performance stage of the sports participation pyramid
Emphasis on winning and competition
Movement through performance pathway
Good coaching is essential
Focus on training
Examples of performance stage of participation pyramid
Academy, county or regional level
What is the excellence level of the sports mass participation pyramid ?
National and international representation
Elite performers
Full commitment
Often full time professional athletes
Sponsorship is common
Governing body involvement
What is UK sport
A government branch that cares for all Olympic and Paralympic sports to support elite athletes with government and lottery funding
What are the benefits to taking part in sport ?
Physical
Social
Mental
How does high class sport positively affect the government ?
Improve infrastructure of the country
Increased income
Increased sports participation
Healthier national
Increased national pride
Social integration
How does high class spot negatively affect the government?
Increased terrorist target on the country
Huge expense
Government undergoes budget and service cuts
Increased traffic
How many more people in the UK took part in sport due to London 2012
1.4 million
What is the bread and circus effect ?
Government way of keeping general population happy with food and entertainment in order to maintain power in government
What factors affect participation?
Lifestyle choices
Individual preference
Family and friends
Education
Age
Provisions available
Finance
Body image
Disability
What is personal autonomy ?
Self responsibility to participate in sport
How much did preventable diseases caused by lack of excercise cost NHS wales in 2015 ?
£35 million
How much does obesity related illness cost the UK NHS yearly ?
£4 billion
What percentage of the UK population are obese ?
30%
What is UK Sport ?
Organisation that focuses on Olympic and Paralympic sports to build a world class high performance programme for elite atheletes
How is UK Sport funded ?
Government and National Lottery
What sports do UK Sport target to support ?
Ones that consistently win medals
When was UK Sport established ?
Pre London 2012
What is the Youth Sport trust ?
A National charity creating a brighter future for all children through the power of sport
What is the role and aims of Sport Wales ?
To develop and promote sport and physical activity in Wales
Advises Welsh Government on sporting matters
Aims to increase grassroots participation
Provides Welsh athletes with support
What is the British Olympic Association (BOA) ?
National Olympic Committee for GB and NI
36 national governing bodies
Role is to prepare athletes, select teams and develop UK sport
Privately funded
What is the role of SRA ?
Provide help, advice and support to enable UK grassroots to thrive and survive working with the government, policy makers and the media
What is the role of National Governing Bodies (NGB’S) ?
Responsible for promoting grassroots and elite sport at local, regional, national and international levels.
Develop support for each individual sport
Eg- WRU
What is the aims of the Welsh government ?
Widen participation at all levels of sport
Increase number of elite athletes in Wales
Work with National and international sport federations to ensure major events are held in Wales
What is the role of the government in sport ?
Huge role in development of PE and sport in schools
Encouraging healthy living
Enforce mass participation initiatives to help
What are 5 Welsh Government mass participation initiatives ?
Healthy weight:Healthy Wales
Climbing higher
CITBAG
Bikeability
Health Challenge Wales
What is local authorities and the public sector in sport ?
Responsible for health of their populations
Not obliged to provide facilities
Lower standard facilities
Non profit
Eg- Local parks, swimming pools and leisure centres
What is the private sector in sport ?
Run by individual companies such as Nuffield
Aim to make profit
Exclusive high quality facilities and equipment
More expensive
What is the voluntary sector in sport ?
Non profit ran by amateurs who are not payed
Greatest participation levels in GB
Funded by own members and sometimes government grants
May hire facilities from private sector
Who controls the Talent ID process ?
UK sport and national governing bodies
What is phase 1 of Talent ID ?
Identification
Campaigns are run to gather candidates and a range of tests are run
What are some Talent ID campaigns ?
Find your greatness
Fighting chance
Pitch 2 podium
Girls 4 gold
What is phase 2 of the Talent ID process ?
Talent transfer
Further asses atheletes
Equip atheletes for future careers
World class pathway is outlined
What is phase 3 of talent ID ?
Talent confirmation
Top atheletes enter 6-12 month intense training
Unsuccessful athletes often get offered club level opportunities
What is world class podium potential ?
Run by UK sport
For Olympic and Paralympic atheletes who have not yet won medals at a games
Supports and pushes athletes
4-8 years away from podium
Huge grants and investments
What is the World class podium ?
For Olympic and Paralympic athletes who have either won medals or competed at a games
Less than 4 years away from podium huge grants
Huge investements and support
Atheletes train full time
Shorter process fro start to success
