Sponsorship and commercialisation Flashcards
1
Q
What is sponsorship?
A
- The funding of individuals, teams or kits to make a profit
2
Q
What are the positive effects of sponsorship on the commercialisation of sport?
A
- Increased funding
- Gives financial security
- Pays for competitions or facilities
- Allows full-time training for players
3
Q
What are the negative effects of sponsorship on the commercialisation of sport?
A
- Pressure of sponsor demands
- Sponsorship easily lost even if one little mistake happens
- Bad image for sport if linked to fast food or alcohol
- Only a few or stop sports/top teams receive sponsorships
4
Q
An example of a player sponsored
A
- Michael Jordan by Nike
- Tiger Woods by Nike
- Cristiano Ronaldo by Nike
5
Q
An example of a team/club sponsored
A
- England Vitality Roses Netball Squad has by Vitality
- Real Madrid by Fly Emirates
6
Q
An example of a league sponsored
A
- The premier League by Barclays
- The netball super league has been sponsored by Vitality (Health)
7
Q
An example of a stadium sponsored
A
- Barcelona stadium (Camp Nou) by Spotify
- Brighton by American Express
