Media and commercialisation

Question 1

What are the 4 types of media?

Answer 1

• TV e.g. BBC, Sky and BT sport
• Social media e.g. Facebook, Instagram
• Internet
• Newspapers and magazines

Question 2

What are the positive effects of media on the commercialisation of sport?

Answer 2

• Increases participation
• Generates funding
• Makes sport more entertaining
• 24-hour worldwide coverage
• Helps promote minority sports
• Promotes good role models and breaks stereotypes
• Creates sports stars on and off the field

Question 3

What are the negative effects of media on the commercialisation of sport?

Answer 3

• Poor role models highlighted
• Minority sports have limited coverage
• Can control or change sports
• Some people may rather watch than participate