Commercialisation and the golden triangle

Question 1

What is commercialisation?

Answer 1

• The process of turning something into a product to make a profit
• Commercialisation of sport was the beginning of sport being run as a business

Question 2

What is the golden triangle?

Answer 2

• Together sport, media and sponsorship form the golden triangle
• Sporting success brings media attention which attracts sponsorship
• Media attention and sponsorship also help increase funding for sport
• The money invested through sponsorship and the media enables the standard of players, facilities, coaching and management to be the best possible