Speech Chapter 10

Question 1

My Idea + My Reasoning = My ___________

Answer 1

Way

Question 2

The character, intelligence, an good will of the speaker

Answer 2

Ethos

Question 3

proper reasoning

Answer 3

Logos

Question 4

the use of emotions to motivate and audience to agree with you

Answer 4

Pathos

Question 5

(Evidence + Reasoning) + Motivation = _______________

Answer 5

Persuasion

Question 6

4 aspects of a persuasive proposition

Answer 6

clear
controversial
relevant
current

Question 7

3 types of proposition

Answer 7

fact
value
policy

Question 8

Toulmin’s model

Answer 8

Data + Qualifier = Claim (proposition)
Warrant
Backing
Reservation
Rebuttal

Question 9

reasoning from general truths to specific situations

Answer 9

Deduction

Question 10

reasoning from specific instances to a general conclusion

Answer 10

Induction

Question 11

Appealing to perceived needs

Answer 11

Motivational Appeals

Question 12

Maslow’s Hierarchy of needs

Answer 12

Physiological needs
safety needs
social needs
esteem needs
self-actualization

Question 13

Guidelines for using Emotion

Answer 13

avoid frightening your audience
avoid melodrama
let emotional appeals support good reasoning
strive for moderation

Question 14

Monroe’s Motivated Sequence

Answer 14

attention
need
satisfaction
visualization
action

Question 15

Ways to Organize Your Speech

Answer 15

Topical
Problem-solution
Comparative Advantages
Monroe’s Motivated Sequence