sociocultural Flashcards
cialdini (1976)
football team group
aim
- investigate the role of social identity in self esteem
cialdini (1976)
football team group
procedure
- 7 large american universities which had popular football teams
- researchers recorded the clothing worn monday after a big football match against a rival uni
- also asked their opinion on the team performance
cialdini (1976)
football team group
findings
- students more likely to wear clothing associated with their school if the team won
- “we” of team won
- “they” if team lost
cialdini (1976)
football team group
conclusion
- social identity is important in self esteem
- people associate themselves with the group when its successful and distance when it fails
cialdini (1976)
football team group
evaluation
- ecological validity is high
- unsure if generalizable to other cultures and age groups
- not sure if findings apply to other groups such as politics or religion not just sport
tajfel (1971)
group allocation
aim
- investigate how even minimal groups effect behaviour
tajfel (1971)
group allocation
procedure
- british schoolboys were randomly divided into groups
- after playing competitive games participants had the opportunity to divide money or points to members of each group
tajfel (1971)
group allocation
results
- majority of boys gave more money/points to members of their own group
- wanted to maximize the difference between the groups to their own benefit
- would accept less money for their group if the other group had even less money
- rated their own group members as more likeable
tajfel (1971)
group allocation
conclusion
- supports social identity theory
- even random meaningless groups impact our behaviour
tajfel (1971)
group allocation
evaluation
- teenage boys known to be competitive, not generalizable
- could have had demand characteristics if they felt the aim was to get the most money possible
bandura (1961)
bobo the clown
aim
- investigate whether aggression can be learned by observing others
bandura (1961)
bobo the clown
procedure
- performed on 3 groups of uk kindergarteners
- children were first rated on how aggressive they tended to be and matched to be in a group with the same average rating
- group 1 saw adult behaving aggressively to “bobo doll”, hitting kicking and smashing
- group 2 saw adult assembling toys
- group 3 was the control and they saw no model
- after children were taken into a room one at a time with the doll and their behaviour was observed
bandura (1961)
bobo the clown
findings
- group 1 (seen the aggressive model) more likely to behave aggressively towards the doll imitating the model
- boys were more likely to be more aggressive if the model was a man than a woman
bandura (1961)
bobo the clown
conclusion
- supports social cognitive theory, behaviour can be learned by observing and imitating others and with identification with the model
bandura (1961)
bobo the clown
evaluation
- casual relationship between variables
- demand characteristics, hitting the doll because they thought they were supposed too
- low ecological validity, doll = real person ?
- limited generalizability to other age groups
carney and levine (2015)
16 and pregnant
aim
- impact of the show “16 and pregnant” on teen sexual behaviour and teen pregnancy rate
carney and levine (2015)
16 and pregnant
procedure
- identified areas where the show was popular
- measured whether those areas had greater decreases in teen pregnancy in comparison to areas where the show was watched less
- analyzed google searches right after a new episode
carney and levine (2015)
16 and pregnant
findings
- areas where “16 and pregnant” were watched more had a greater decrease in teen pregnancy in comparison with other areas
- spike of search terms like “how to get birth control” after a new episode aired
carney and levine (2015)
16 and pregnant
conclusion
- “16 and Pregnant” had a positive impact in reducing the rate of teen pregnancy
carney and levine (2015)
16 and pregnant
evaluation
- supports social cognitive theory, outcome expectancies on behaviour
- seeing negative consequences teens are less likely to have unprotected sex
- high ecological validity
- correlational study so can’t be sure extraneous variables were the cause of reduction in teen pregnancy rates
berry (1967)
aim
- investigate cultural differences in the pressure to conform
berry (1967)
procedure
- 3 groups of participants from different cultures
- africa, rice farming
- canada, hunting and fishing
- scottish people, reference
- each participant were shown cards with 1 standard line and 3 comparison line
- participants had to match the standard line to one comparison line in length
- after completing the task twice, on the third time, participants were told that “most ___ people think the correct answer is line ___” , correct line
- for the next three cards the experimenter gives a hint but points to the wrong line each time
- seeing if they ignore the advice or follow their group in choosing the obviously incorrect line
berry (1967)
findings
- african group had highest rate of conformity
- inuit had the lowest rate of conformity
berry (1967)
conclusion
- african culture is more conformist
- canadian culture is more individualistic
- rice farming in africa needs coordination of many people while hunting fish is an individual activity