Socio cultural references 1 Flashcards
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GASED
Gender
Age
Social group
Ethnicity
Disability
What is a stereotype
widely fixed and oversimplified opinion of a certain group of people
what is a role model
person looked up to by others and as
what is a social group
group of people with the same age, status and interests
benefits of integration
reduced risk of discrimination
less stereotyping
fewer barriers
what is prejudice
preconceived opinion that is not based on reason of actual experience
factors affecting participation
time
mobility
education
commercialisation
the process by which a new product or service is introduced to the general market
what is the media
main ways that people communicate
what is sponsorship
when a company pays money to a team or person in return for advertising their products
what is the golden triangle
the financial relationship between sport sponsorship and social media
what is leisure time
time spent not working and taking care of self and family/ home duties
what is disposable income
income available to be spent or saved as one desires
how does the golden triangle work
media used sport to gain viewers
media used by business for advertising
business pays media for advertising space
business pays sport to act as an advertising medium
sport must be in media to attract sponsorship
what is philanthropy
desire to benefit others
